Sunday, April 22, 2018

Allianz to Give 100K Free Personal Accident Life Insurance Coverage to All Participants of PHA Heart Run

Running for a healthy lifestyle is the norm nowadays. Many people now have become health-conscious and what better way to practice healthy lifestyle by participating in run and marathon.

This May 13, 2018, the Philippine Heart Association and Allianz partnered to hold the Philippine Heart Association Run Powered by Allianz happening at SM by the Bay. And good news to all the participants as Allianz PNB Life is giving a one-year free accident life insurance coverage worth Php100,000 to them.

Rei Abrazaldo, Brand Communications and Digital Director of Allianz PNB Life, made the announcement at a recent press conference held together with the PHA doctors and officers. 

“Allianz is there to provide protection, (so) every participant gets a Php100,000 Free Personal Accident Life Insurance,” Abrazaldo said.

He further announced that the first place winners of the 21K leg of the race will receive an all-expense paid trip to Thailand to represent the country at the Allianz Ayudhya Run in November. 

Allianz has supported the PHA and its advocacy in promoting healthy active lifestyle and in emphasizing that prevention is better than cure as more Filipinos suffer from cardiovascular diseases. 

“Allianz globally builds partnerships with organizations that share our values, especially our belief in embracing new ideas and technologies that have a positive impact on peoples’ lives,” he explained referring to the partnership with the PHA. 

Also present during the event were Dr. Olaf Kliesow, president and chief executive officer Allianz PNB Life; Gae Martinez, chief marketing officer, Allianz PNB Life; Dr. Jorge Sison, PHA president; Dr. Nannette Rey, vice president, PHA; Dr. Ronald Cuyco, board member, PHA; and Dr. Aurelia Leus, board member, PHA.

The PHA Heart Run is also sponsored by Watsons, Omron, Fitbit, Fitbar, and Eaton Mini Suites. Its media partners include the Philippine Daily Inquirer, Business World, Business Mirror, Philippine Graphic Magazine, Pilipino Mirror, Travelife Magazine, The Manila Times, Wheninmanila, and 

Saturday, April 21, 2018

ASUS Celebrates its 10 Years of Business Excellence in the Philippines by Opening 100 Stores Nationwide To Reach More Filipino Fans

ASUS Philippines expands its reach by allowing its fans and Filipino end-users to purchase and experiences its products through its retail concept shops and online stores

ASUS Philippines celebrates and incredible milestone last April 15, 2018 by opening its 100th store in the country which is located in the newly opened Ayala Mall Feliz. The brand aims to make its products more accessible for Filipino end-users and its fans in almost all islands of the Philippines.

“Now our job is to enrich and then to establish a very effective and very wide coverage channel network and touch point with our Filipino end users so they can really enjoy good products and good solutions anywhere in the country.  We believe that we really need to go to our customer not let the customer find us. The 100th store is our first step to reach out to our partners as far as Zamboanga, General Santos, Davao, Tuguegarao, Laoag, even South Luzon, we have our point of sales there,” said George Su, ASUS Philippines Country Manager for Systems Group.

Right now we actually expanded more our reach by opening three stores in Lazada and one dedicated eShop for ZenFone so we can ensure that there will be no gap in our business ecosystem, Su concluded.

Right now ASUS has 100 stores you can enjoy its various products from the newly launched intelligent phones – the ZenFone 5 series, ASUS ultra-books, 2-in-1s and Flip series, gaming notebooks, motherboards, monitors, mini PCs, peripherals and all key devices conveniently through hassle-free purchase for both retail stores and online shops. All dedicated stores like ASUS, ZenFone and Republic Of Gamers will be carrying the complete line-up of products and as well as their soon-to-be launched devices for all product line of the company.

“We started our business in the country and we know that we will grow with the help of our channel partners. We must say that we have experienced a lot of changes in the business ecosystem locally. From just selling motherboards in our early days in the country now we have a full line-up of products that we share to our fans to ensure that they have the best products possible in a very reasonable amount,” shares, Anvey Factora, ASUS Philippines Marketing Manager for Systems Group.

In 2011, ASUS only has six stores in the country and within 2012 to 2015 we managed to build 45 more. The breakthrough year for us is 2016 and 2017 where we doubled the number and reach a total of 83 in December 2017 which means in Q1 2018 alone our team was able to officially open 17 more in just 3 months’ time.
But like what George mentioned, we opened 100 stores in the country with a vision to make our products easily accessible for our fans and all Filipino end-users who want to experience innovative devices fast and within their reach, Factora concludes.

The ASUS 100 stores consists of ZenFone Kiosk Shops (52), ASUS Concept Shops (20), ZenFone Concept Shops (15), ROG Shops (4), ASUS owned online shops (4), ZenFone eLounge (3) and ASUS eLounge Shop (2) which totals to 100 stores full opened and functional to serve fans and Filipino end-users nationwide.

Moreover, ASUS in line with its retail and online store expansion ensures that quality and service remains to be key – thus as of today ASUS has around 62 Authorized Service Partners (ASPs) and planning to expand rapidly targeting 100 ASPs in the succeeding months

he Intelligent ZenFone 5 Series

The 2018 ZenFone 5 series salutes the first generation ZenFone 5, as it is geared towards championing mobile photography anew. With the ZenFone 5Z and ZenFone 5 bearing the latest Artificial Intelligence (AI) camera technology that can think for its users; as well as with ZenFone 5Q bringing its own photography advancements as the world’s first true-quad camera smartphone, mobile photography will surely never be the same again. ZenFone 5 features an exquisitely crafted design, an amazing dual-camera system, and is powered by the latest Snapdragon 636 Mobile Platform. For an instant blast of extra power, the exclusive ASUS AI Boost — available on both ZenFone 5 and ZenFone 5Z — optimizes performance for games and other demanding tasks.

ZenFone 5Z and ZenFone 5 feature intelligent dual-camera systems that adapt and learn, delivering perfect photos every time. Equipped with the latest flagship Sony® IMX363 sensor with large 1.4µm pixels, an f/1.8 wide-aperture lens, 120° wide-angle secondary camera, four-axis optical image stabilization (OIS) and AI-enhanced camera features — including AI Scene Detection for 16 different scenes and objects, AI Photo Learning, Real-time Portrait and Real-time Beautification — ZenFone 5Z and ZenFone 5 encourage creativity and free the user to concentrate on the subject rather than the camera.

While the the ZenFone 5Q is a stylish 6-inch smartphone featuring the world's first globally-announced true quad-camera system with high-resolution and wide-angle cameras at both front and rear. ZenFone 5Q removes the limits on photographic creativity, with a high-resolution main camera — 20MP Sony at the front, 16MP at the rear — and, uniquely, a secondary 120° wide-angle camera at both front and rear. Unlike rival systems, each camera works independently every time for perfect selfies, wefies, landscapes, portraits or groups shots.

The 6-inch Full HD+ IPS display has a Full View 18:9 aspect ratio and an ultraslim bezel, making the pocket-friendly ZenFone 5Q as compact as a standard-aspect-ratio 5.5-inch phone. Powered by the Snapdragon 630 Mobile Platform, ZenFone 5Q combines incredible performance, optimized power efficiency and a 3300mAh battery with advanced security and convenience features — including NFC, triple-slot SIM/microSD card holder, rapid face unlock and fingerprint recognition — for a mobile experience like no other.

The ASUS x407 and X507

The ASUS X407 and X507 is a perfect device for people who are looking for a notebook that offers great performance, portability, premium design without hurting your wallet.

Both devices are powered by the latest Generation Intel® Core i3 processor with 1TB HHD and NVIDIA®GeForce® MX110 discrete graphics while the Pentium and Celeron is equipped with 500GB storage. The X407 and X507 have a super thin NanoEdge display with a slim bezel for an immersive viewing experience. Both feature a fingerprint sensor for quick and easy logins with Windows Hello. Despite its large display, X507 is extremely portable, with an overall weight of just 1.68kg. The 14" version, ASUS X407, weighs just 1.42kg.

Both X407 and X507 are designed for daily computing and entertainment. These Windows 10 laptops also support new and exciting Windows features including Cortana with voice recognition, allowing the user to wake the device from sleep mode simply by saying the “Hey, Cortana” command. For maximum convenience and compatibility, X507 includes a USB 3.1 Gen 1 Type-A port, two USB 2.0 ports, an HDMI port and a microSD card reader, as well as 2x2 802.11ac Wi-Fi and Bluetooth® 4.2, despite coming in an ultrathin form factor.

Both laptops support fast charging, requiring only 49 minutes to charge a near-flat battery to 60%. In addition, ASUS SuperBattery technology ensures a 3X-longer battery lifespan compared to traditional laptop batteries.

ASUS AiMesh Whole-Home Wi-Fi Routers

AiMesh overcomes many of the limitations found in alternative off-the-shelf whole-home Wi-Fi systems, such as mesh-networking systems. Although these systems can be convenient all-in-one solutions, they are often only available in fixed bundles, with a limited choice of Wi-Fi speeds, hardware features and upgrade paths. With AiMesh, users can create a completely flexible whole-home Wi-Fi system tailored to their needs, while continuing to enjoy all the functions of each individual ASUS router, such as extreme Wi-Fi performance and exclusive advanced networking features. AiMesh also offers convenient central management and control via either the ASUS Router mobile app or the ASUSWRT web interface.

Enabling AiMesh on a compatible ASUS router just requires an easy — and completely free — firmware update that allows it to be added to any AiMesh network, so users can mix and match models according to their budget and/or needs, and make good use of their old router when they upgrade.
Mesh is an unbeatable solution for discerning users looking for the ultimate whole-home Wi-Fi system, adding yet another dimension to the award-winning family of fast and reliable ASUS routers.                                   

The ROG Strix GL503 and 703

All-around performers, the 15-inch ROG Strix GL503 and 17-inch ROG Strix GL703 are powered by the newest Intel Core i7 processor, and Windows 10, equipping the gamer to control the competition. Both laptops also offer up to 32GB of fast DDR4 2400MHz memory and include a VR-ready GeForce GTX 1060 GPU that delivers smooth and stutter-free gameplay for unforgettable virtual-reality experiences.

Strix GL503 and GL703 feature built-in Aura RGB illumination technology, so you can fully customize the backlighting to match your gaming style or mood! The newly designed four hot keys are for in-game convenience and speedy control: With mute, volume up/down, and ROG Gaming Center buttons right where you need them, full control is at your fingertips. The keyboard features a highlighted WASD key group and anti-ghosting technology with n-key rollover to ensure that your inputs are tracked precisely, no matter how many keys are pressed; and the 0.25mm-deep keycap curve is precisely shaped for typing accuracy.

Both the Strix GL503 and GL703 includes ROG Sonic Studio software with in-game noise cancellation and voice-volume stabilization technology, to deliver clearer, louder and more enjoyable audio and chat. Sonic Radar helps gamers detect opponents through an on-screen overlay that shows the relative position of gunshots, footsteps and other in-game sound effects. With Sonic Studio and Sonic Radar, gamers enjoy high-quality in-game audio that provides a strategic advantage.

ROG Strix XG32VQ and XG35VQ

The ROG Strix XG32VQ and ROG Strix XG35VQ are two impressive curved gaming monitors that deliver an immersive and comfortable viewing experience.

The 32-inch ROG Strix XG32VQ is versatile curved monitor that offers the perfect balance between smooth gaming and brilliant image quality, while the 35-inch ROG Strix XG35VQ is the largest curved monitor in the ROG family and offers unparalleled viewing immersion. Both models feature Adaptive-Sync (FreeSync™) for extremely fluid gameplay without tearing and stuttering, and include ASUS Aura Sync lighting that allows for seamless synchronization with other Aura-enabled components and peripherals.

To know more about the activities of ASUS Philippines, head over to ASUS and ROG Philippines’ official social media pages. For hassle-free purchasing of ASUS and ROG products online please check out the official ASUS and ROG store in Lazada:

My Two Favorite Novelina Hair Care Products

It has been said time and again that a hair is one’s crowning glory. It is one of the first thing that others noticed about you. Why do you think a hair salon is one business that will never go out of place? Nowadays people have lots of options what they can do with their hair. They can style it differently or choose to color it. Good thing there’s Novelina products to make our hair beautiful.

Here are two of my favorite products so far.

Novelina Zeelke Herbal Powder Hair Color

Like the Novelina Zeelke Powder Hair Color, Novelina Zeelke Herbal Powder Hair Color is introduced in the market to elegantly cover gray or partially graying hair. It contains no ammonia and requires no hydrogen peroxide as well. Novelina Zeelke Herbal Powder Color is enhanced with herbal extracts like Ginseng, Aloe, Silk Powder, and Pearl Powder to help condition the hair during and after coloring, and to help retain hair’s natural sheen and luster. It requires the same easy steps as the Novelina Zeelke Powder Hair Color. Just pour contents in a bowl, add 50ml. of water and mix thoroughly. Apply mixture unto hair and let stand for 30mins. Shampoo then rinse off. Each set comes complete with a mixing tray, coloring brush, ear covers, gloves, and a sachet of moisturizing conditioner.

The 6g. Bottle Set is available with the following colors:

Natural Black

Dark Brown

Chestnut Brown

It is also available in 4g. Sachet 1+1 with available colors:

Natural Black

Dark Brown

Chestnut Brown

Novelina Hair and Scalp Treatment

The Novelina Hair and Scalp Treatment can restore lost moisture to hair due to chemical treatments or everyday styling. Several of its features includes:

Contains a hydrating blend of emollients that increases moisture retention in hair; Instantly rejuvenates dry, brittle or damaged hair; Replaces moisture, natural oils, and protein lost during chemical services; Strengthens and protects over-processed hair; and it has Fresh Clean Scent

In the coming days, I will be testing these products.

Novelina products are distributed in the country by the Tritan Ventures, Inc., a trading company primarily interested in the production and / or distribution of cosmetics products for both the local and export markets. 

Friday, April 20, 2018 Fresh Graduate Hiring Shows Shift in Preferences and Skills

Many of us are once was a fresh graduate. With confident and a rosy outlook for life, we get battle-ready to look for a job that is permanent and with security of tenure. While some are lucky to find one, not many are fortunate enough. Requirements and employers’ expectations are hurdles to our dream jobs. With a batch of fresh graduates for 2018, mostly with K-12 education, do you think hiring them will be any different this year?

In a survey conducted by Philippines, the country’s largest online job portal, involving 503 employers from various parts of the country in February 2018 as part of its annual Fresh Graduate Report, employers now claim that aside from an applicant’s attitude or work ethic, they also place more consideration on communication skills and analytical thinking as top considerations when hiring fresh college graduates. This inclination toward interpersonal and 21st century skills showed the shift in hiring new graduates.

During the official release of the survey held in Makati last April 18, 2018, these results only reflect that there's a marked shift compared to 2015’s top determinants which are experience-based qualifications—on-the-job training, extra-curricular activities, and part-time work experience, which now see themselves in the bottom ranks.

Furthermore, when respondents were asked to rate particular qualities they observed on their fresh graduate hires, factors such as task management efficiency, leadership potential, customer empathy, and analysis of situations averaged the lowest. These ratings further reflect the preference of employers in hiring candidates who have already developed interpersonal and 21st century proficiencies despite being new to the workforce.      

Top School Preferences Maintained

But despite these marked changes, employers maintain their opinions on a topic most find traditional: the schools where the hired applicants graduated from. This year, when asked if they have reasons for sourcing employees from particular institutions, employers pointed out that they believe in the schools’ reputation of producing quality graduates and eventual employees.

The top three most preferred schools by most employers surveyed are Polytechnic University of the Philippines, University of the Philippines, and Ateneo de Manila University. The inclusion of two schools outside of Metro Manila — University of San Carlos (#8) and University of Cebu (#9) also marks the first time tertiary institutions not located in the National Capital Region make their appearance in the top ten list since 2014 .

Increased salaries, opportunities

The report also indicates that fresh college graduates can expect an abundant job market this year. In the last quarter of 2017 alone, employers were bullish with 52,149 jobs available to fresh graduates—a 10% increase from 2016’s 47,339.

The national average salary for fresh graduates remains to be attractive at nearly Php20,000. The average of Php19,785 in the last quarter of 2017 shows a slight increase from 2016’s Php19,437.

According to, law graduates remain to be the best-paid among the lot, with an average monthly salary of Php27,355. This is followed by fresh graduates who take on roles in public relations/communications, with an average monthly salary of Php24,675, and those who specialize in creating content (i.e. content writer, foreign language content translator, and junior technical writer), with an average monthly salary of Php22,446.  Thus, the highest paid are more aligned towards content and communication-related jobs.

“This shows that more and more employers are opening their doors to fresh graduates, presenting a significant shift in what employers need in these increasingly digital world,” concludes Philip Gioca, Philippines Country Manager.   

A new crop of fresh graduates: K-12

It has been five years since the K-12 program was implemented, and the first batch of graduates from this system are set to join the workforce this year. The survey revealed that 25% of employers are willing to hire, while 40% are indefinite about hiring K-12 graduates. The 40% indefinite employers said they are still evaluating or will eventually hire pending definite timelines.

 For employers who are open, the survey affirms this as a number of industries have been identified as the most willing to hire K-12 graduates: BPO, manufacturing, professional services, retail, and machinery and equipment; for entry level jobs in administrative, customer service, sales and marketing.

With this non-committal attitude of employers, Mr. Gioca advises the newest entrants of the job market to be more discerning and strategic on their career planning. “There are indeed employers that are receptive to hiring them, but they have to contend with two factors: One, that not all employers are accepting of K-12 graduates as of the moment and two, they will have to compete with fresh college graduates, which employers may favor more, for the same jobs they are eyeing,” he pointed out. 

In terms of salary, K-12 graduates may find themselves sufficiently paid, as 50% of respondents said that they are willing to pay their K-12 fresh graduate hires more than the minimum wage.

Discovering the World of Women at SM Supermalls

The diversity of feminine beauty and brains – from fair to morena, athletic to plus size, entrepreneurs to philanthropists, and many more – was the subject of an exhibit organized recently by SM Supermalls at SM Mega Fashion Hall.

The SM World of Women Exhibit, in partnership with celebrity photographer Niccolo Cosme of Project Headshot Clinic, recognized empowered women who achieve their dreams and aspirations.

“We honor women’s power, strength, and countless achievements. Women are the doers and dreamers. They are strong, accomplished, and wise beyond years,” said Jonjon San Agustin, SM Supermalls Senior Vice President for Marketing.

The #WorldOfWomenAtSM digital activation winners who gave the most insightful reply on what it means to be an empowered woman (L-R) Stephanie Justine Espallardo, a medical doctor; April Joyce Zaide, an engineer; Ma. Corazon Lacambacal, a full-time mother; Carla Cabral, a social media strategist; and Mica Catanghal, a pharmacist.

The project featured 31 inspiring and beautiful ladies who have made a difference in the lives of Filipinos through their chosen advocacies. Among the group were Miss World 2013 Megan Young; HIV awareness and safe sex education advocate Angel Jones; Entrepreneur of the Year Philippines’ 2017 Woman Entrepreneur of the Year Rissa Mananquil-Trillo; ‘warrior princess for peace’ Honey Sumndad-Usman; and mother-daughter celebrity beauty experts Vicki Belo and Cristalle.

Five women, whose portraits were also part of the exhibit, were recognized as the winners of the #WorldofWomenAtSM digital promo. They gave the best answers on what it means to be an empowered and independent woman. Maria Corazon Lacambacal, full-time mother and cancer survivor, emphasizes the importance of living a fuller life with confidence, while Mica Flor Catanghal, a pharmacist, believes empowered women exude strength of character. Stephanie Justine Espallardo, a medical doctor, Carla Cabral, a social media strategist, and April Joyce Zaide, an engineer, also won prizes for their answers.

“I am very fortunate to have been able to photograph these empowered women with stories that speak of resilience, joy, and endless dreams. We can always learn a thing or two from women. Mabuhay ang kababaihan,” said Cosme.

Other SM World of Women participants included Abbygale Arenas-de Leon, Maria Lourdes Bernadette Zaragosa-Banson, Kassy Pajarillo, Jing Castañeda, Katrina Gumabao, Dinah Salonga, Bambina Olivares, Sheena Vera Cruz, Lyn Pinugu, Kai Lim, Jessica Kienle, Gang Badoy Capati, Roxanne Ang-Farillas, Angel Guerrero, Pinky Yee,  Bea Ledesma, Milka and Shiella Romero, Raizelle So, and Gelli Victor.

Follow SM’s official social media accounts on Facebook, Twitter, and Instagram (@smsupermalls); and get insider access to all the fun happenings at SM Supermalls nationwide through SM’s Viber Public Chat. Post your thoughts, upload and share your photos about your memorable moments at SM, and use its official hashtag, #EverythingsHereAtSM.

6 Things You Probably Didn’t Know About Lazada

Release the inner Lazaddict in you! Having parcels delivered to yourdoorstep almost everyday is not the only test. Listed below are six things you should knowabout Lazada as it soon turns 6.

Shakin n’ Deals 

Birthday  parties aren’t   complete   without games!  Lazada   adds   more  fun   to   online  shoppingthrough its Shakin’ Deals. Just log-on to your Lazada mobile app, stay on the homepage andshake, shake, shake away! You get yourself a chance to win up to Php 1,500 that you can useto shop. Don’t forget to invite your family and friends to have some shakin’ fun!

No ghosts, only intangible items! 

Most likely you have bought everything on Lazada – the foundation on your cheeks, the earingdangling from your ear and the watch on your wrist. Do you know Lazada also sells intangibleitems? Go to the e-store and you can get yourself prepaid load, a tour in Cebu, EnchantedKingdom online passes or the latest Microsoft software. You also get to buy vouchers from yourfavorite restaurants, beauty and wellness shops.


There is no such thing but you can now follow the official stores of your favorite brands thesame way you follow your favorite influencers on Instagram. Just click the follow button in thebrand’s official store and stay updated with special offers and discounts from your favorites.

Cashless? Get Cashback!  

No credit card, no problem! Lazada recently launched its e-wallet. Now, you can pay for yourLazada order easily by topping up through BPI, BDO, Metrobank or any 7-11 branch near you.Also enjoy cashbacks up to 25% for Lazada’s big birthday sale if you load your e-wallet fromtoday until April 23.

Chat Now

Avid user of  Viber,   WhatsApp   or   Telegram?   Want to  know if the  makeup   you   plan   to  buymatches your skin tone or if the shirt comes in XL? Ask the seller through Lazada’s new instantmessaging feature called Chat Now. Talk to the seller directly through live chat so you are moreconfident about your purchase! Who knows, your next BFF could just be your favorite seller.

Six Eventful Years 

Lazada’s  biggest  online shopping party is coming soon. Join its 6th Birthday  Festival  Salehappening from April 25 to 27, 2018 and celebrate great finds from your favorite brands, trustedsellers and the Taobao Collection. Discounts will be up to 90% off with daily flash sales, socialmedia games and special partner vouchers.

The countdown to the biggest birthday bash starts now! You know you’re a true Lazaddict if youhave the latest version of the Lazada App. 

Download the latest version of the Lazada mobileapp today and join millions of shoppers to celebrate Lazada’s 6th year. 

Sitsirya Sari-Sari: The Best Shop for Pasalubong kay Bunso

The best childhood memories for me and my brothers and up to the time my father died is the almost daily pasalubong he would bring for us. However small it is, be it just a candy, he wouldn’t come home without a bitbit. Thinking about it now, it warms my heart how those thoughts just showed how much he thinks about us whenever he buys those treats.

I carry this tradition, yes bringing pasalubong sort of become a tradition for many of us, to my nephews and nieces. I just love the look of happy faces when I tell them I have something special for them.

One of the best pasalubong there is are those regional products made by our kababayans like yema, pastillas and the like. But did you know that there is one brand or store that you can go to buy the best pasalubong in town? It’s the Sitsirya Sari-Sari!

As colorful as the the colors in their brand logo, the Sitsirya Sari-Sari 's history is something to read about. Sitsirya Sari-Sari is one of the most establish pasalubong shop in the city. With more than thirty years behind their name, Sitsirya Sari-Sari is a rags-to-riches story with Mr. Eufrace Ocampo and his wife in the center of this story.

During the bloggers gathering last week, Mr. Ocampo shared his hardship and experiences behind the success of his chain of pasalubong outlets in the country, which can now be found in many malls.

Mr. Ocampo told us how broke and unemployed he was during the period of EDSA revolution. Seeing his family’s predicament, he was at a lost in finding ways to support his family.

Until a death in the family forced him to make something to change his family’s fate. Did you know that to start the business which he highly thought of that time, he borrowed Php 10, 000 from funeral monies?  The monies from his father-in-law wake become the very fund for his "pasalubong" business. Why this business you might ask? Because it reminds him of the sweet-tasting food he always brought home for his daughter who would always ask him what his gift whenever he comes home. 

This Sitsirya Sari-Sari sweet story have another tale that focused on Mr. Ocampo’s advocacy of helping others with his business. He is not after making money, he said. He also wanted to help our fellow countrymen especially on those regions where some of his pasalubong are featured in his store.

He said that Filipinos have this innate desire to please. And to do that we give them gifts, it is a common manifestation of our love for our friends and families.

The bringing of treat or pasalubong for family and friends has become a tradition.  Mr. Ocampo said, “Childhood memories of the child waiting for their father or mother carrying that balot or supot in hand are etched in the minds of all of us". This might also explain the tag line of Pasalubong kay Bunso. Bunso referring to a loved one, whether young or old.

Inside a Sitsirya Sari-Sari are local, popular and favorite products from different regions of the country:

Baguio premium Lengua de gato
Camarines Norte pili tart
Bulacan pastillas de leche langka
Mazapan de pili
Bulacan pastillas de leche bars
Casuy Palawan
Sorsogon pili nuts
Pampanga assorted pastillas
Bulacan pastillas (ube/langka) bars
Bacolod piaya
Bulacan pastillas de leche pandan
Pangasinan burong mangga
Liliw Laguna pilipit
Bacolod mamon tostado
Cebu otap
Bulacan yema
Pampanga assorted sweets
Camarines Norte yema tarts
Kablon farms tablea
Bulacan pastillas de leche tablea
Bacolod mango bars
Bacolod mango empanada
Pampanga cashew boat tarts
Pastillas de leche bottled
Cebu rosquillos
Pampanga assorted polvoron
Turrones de Casuy Palawan
Pampanga cashew marzipan
Bacolod butterscotch
Leyte Macapuno
And the best of all products - Bulacan microwaveable chicharron!!!

The best thing about Sitsirya Sari-Sari is the easy access wherever you might be, not anywhere, but can be easily find. You can find them in  Alabang Town Center, Circle C Mall, Eastwood Mall, Glorietta, Greenhills,, KCC Mall General Santos, Lucky Chinatown, Market Market, Robinson's Antipolo, Robinson's Galleria, Robinson's Place Ermita, Shangri-la Mall, Shopwise , Antipolo, Shopwise Alabang, Shopwise Araneta Cubao, Tiendesitas, Abreeza Mall Davao, Gaisano Mall Davao, Kultura Filipino outlets, SM Malls Supermarket and Department Stores.

For franchise and packages, Sitsirya Sari-Sari’s business model is easy to understand. Know more about the package's inclusions by visiting their Facebook fan page at

Contact numbers: 0923-9047207 / 0922-8504421

Special mention to Mr. Jeffrey Rusios for bringing us to SITSIRYA SARI SARI’s home base and also thanks to the Ocampo family and Sitsirya Sari-Sari’s family for the warm welcome.

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