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Adventures of a Diva Princess

Any bookworm will tell you that reading a book is a pleasant distraction from the stresses of daily living, a chance to relax and lose yourself to the characters and plot of a page-turning mystery thriller or swoon-worthy romance. Few people realize that both your mind and body benefit when this favorite pastime becomes a regular part of your routine.

Full-brain workout


“Experts describe reading a book as a full-brain workout,” says Cymbeline Perez-Santiago, MD, Neurologist and Head of the Neurology Unit of top hospital in the Philippines, Makati Medical Center (MakatiMed).

“In a study conducted in 2020, researchers noted that increased gray matter in the left superior temporal cortex part of the brain, which is crucial to cognitive function, is linked to better reading performance among children. For the older generation, keeping the mind engaged through book reading delays cognitive decline and positively impacts physical and mental health.”

A 2017 survey that tracked over 3,000 adults in a 12-year period discovered that those who specifically read books had a 20 percent reduction in mortality. In a study conducted by Yale, people added an average of 23 months to their lifespan when they read 30 minutes a day.

“Reading, of course, broadens one’s vocabulary and knowledge, which proves helpful in entrance exams, job opportunities, and life in general,” adds Dr. Perez-Santiago. “Moreover, it develops one’s ability to empathize—to put oneself in other people’s shoes. Experts call this ‘theory of mind,’ or skills needed to build, navigate, and maintain social relationships.”

Why books?
What is it about a book that makes our mind work differently? Reading words (as opposed to looking at pictures or watching a video) prompts us to use our imagination to supply the imagery that corresponds with the sentences.

“Books, particularly long-form content, train us to focus and pay attention at a time when the digital world’s fast-paced, short-form content has reduced our attention span,” explains Dr. Perez-Santiago. “Reading books also strengthens memory, challenges your analytical thinking, and makes you a better writer.”

But who has the time to pick up a book these days? In a national readership survey commissioned by the National Book Development Board in 2023, the number of Filipino adults who read non-school books in the past 12 months was 42 percent—a major plunge from the 80 percent who read books in 2017.

“The trick,” Dr. Perez-Santiago points out, “is to make it an enjoyable experience, something to look forward to.”

Start by always having a book on hand. Keep a book in your car, your bag, or your desk drawer at work. “When you’re waiting in the bank, at a doctor’s appointment, or for a friend to arrive for a meeting, pass the time away by getting in a few pages,” says Dr. Perez-Santiago.

Set doable goals. Does the sight of a thick pocketbook intimidate you? Pick a quick read or go for an anthology of short stories. “They can help you build your attention span and ability to focus as you work your way to reading longer stories,” Dr. Perez-Santiago recommends. “Also, there are no rules that you should finish a book in a week, or that you should finish one book before starting another. Read several books all at once and go at your own pace. As proven by studies, even a few minutes of reading can do wonders for your health.”

For more information, please contact MakatiMed On-Call at +632.88888 999, email mmc@makatimed.net.ph, or visit www.makatimed.net.ph. Follow @IamMakatiMed on Facebook and Twitter.

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The Jollibee Group is expanding its inclusive employment program for senior citizens and persons with disabilities through a Memorandum of Agreement with the Taguig City Government.

Under the partnership, 16 company-owned stores in Taguig across Jollibee, Chowking, Greenwich, and Burger King will participate in the program, with each store expected to engage two senior citizens and one PWD.

The initiative is part of the Jollibee Group’s continuing efforts to create meaningful work opportunities for senior citizens and persons with disabilities. Since the program began in 2019, it has already provided opportunities to over 1,000 senior citizens and PWDs across participating stores and partner local government units.

Building inclusive opportunities with Taguig City

The partnership brings together the Jollibee Group and the Taguig City Government in support of qualified senior citizens and PWDs who have the capacity and desire to work or be re-employed, recognizing the valuable role of senior citizens and PWDs in the development of the city when given opportunities to remain productive members of society.

Through the partnership, the Taguig LGU will help support the program through its relevant offices. The Public Employment Services Office will receive applicants, conduct initial interviews and profiling, prepare recommendation letters for medical examination, explain program qualifications, and conduct appropriate training for qualified applicants prior to work assignment.

The City Health Office will serve as the official medical institution for physical, medical, and laboratory examinations, and will facilitate the issuance of the Mayor’s Occupational Permit for qualified applicants certified fit to work.

The Office for Senior Citizens Affairs and the Persons with Disability Affairs Office will help disseminate information about the program, conduct debriefing sessions for applicants who may not qualify or whose employment may be pre-terminated with cause, and support monitoring and evaluation.

For its part, the Jollibee Group will conduct interviews, orientation, training, and minimal examinations for qualified applicants, and will facilitate the opening of payroll bank accounts free of charge for the SC and PWD.

Supporting dignified and meaningful work

Qualified senior citizens and PWDs under the program may be assigned to lobby-based roles such as order presenters, drink drawers, table managers, and guest relations staff.

“This program is meaningful because it gives our senior citizens and persons with disabilities a chance to continue contributing in ways that are seen, valued, and respected,” said Joseph Tanbuntiong, CEO, Jollibee Group Philippines, and Head, Jollibee Brand Global. “At the Jollibee Group, we believe that our growth should also create opportunities for people in the communities we serve. Through partnerships like this with Taguig City, we can open more spaces where people can feel productive, connected, and part of something bigger.”

For the Jollibee Group, the partnership also reflects its broader commitment to inclusive employment and community impact under its sustainability agenda.

“Work can give people more than income. It can give confidence, friendship, and a renewed sense of purpose,” said Ruth Angeles, Chief HR Officer, Jollibee Group Philippines and HR Head, Jollibee Brand Global. “That is why this program matters to us. It reminds us that inclusion is not just a policy or a program. It is something we make real when we welcome people into our teams, support them in their roles, and recognize the value they bring every day.”

The Jollibee Group’s partnership with the Taguig City Government further strengthens the company’s commitment to building workplaces where more people can participate, contribute, and thrive.

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When your daily life doesn’t hit pause, you need a device you can fully rely on. Powered by the biggest battery ever among HUAWEI phones, the HUAWEI nova 15 Max helps you make the most out of every moment with an immersive display and sound, a durable design, and innovative imaging capabilities—for only PHP 19,888.

Whether you’re constantly on the move or just a heavy smartphone user, the HUAWEI nova 15 Max is the kind of device that will keep you going even as your day gets busy.

Keep Going All Day, Every Day with Non-Stop Power and Reliable Performance

Battery anxiety is a real struggle, especially if you’re someone who grinds from sunrise to sundown. Whether you’re out all day with nowhere to plug in, or jumping between classes or errands, the HUAWEI nova 15 Max has you covered.

With the newest smartphone from HUAWEI, you won’t need to carry a bulky power bank anymore, thanks to its massive 8500mAh Super Battery — the biggest battery ever on a HUAWEI smartphone. With SGS 5-Star Certified Power and Advanced Energy Booster Technology, the battery’s large capacity translates to up to 48 hours of continuous calling, 25 hours of on-the-go navigation, or 23 hours of video playback. So, you can keep using the HUAWEI nova 15 Max to binge-watch the hottest shows, stream live sports, or to play your favorite mobile games without worrying about running out of battery power.

When the battery does need a top-up, the 40W SuperCharge brings it back quickly, letting you get back on the move in no time. During emergency situations, like power outages or a friend running on an empty battery, the HUAWEI nova 15 Max can serve as a backup source through its Reverse Charging technology. This lets you use the phone to charge your earbuds or another smartphone or tablet, so there’s no need for a power bank.

Enjoy Unprecedented, Immersive Entertainment with Bigger, Brighter Display and Audio

When you’re navigating a non-stop day of work or classes, winding down for the day, scrolling through reels, watching the latest blockbuster film, or catching up on intense live sporting matches, you need a device that offers a grander entertainment experience. The HUAWEI nova 15 Max features a remarkable 6.84-inch Vivid OLED screen with a fluid 120Hz refresh rate. Its 4,000 nits of peak brightness ensures you can easily read maps and messages even under the harsh, glaring midday sun. As night falls, Eye Comfort Mode adaptively softens the screen, shielding your eyes during late-night reads or high-intensity gaming sessions.

To match the vibrant display, the stunning symmetrical stereo dual speakers push up to 85 dB of powerful sound. Unlike typical smartphones, whose 67-77 dB audio output gets drowned out easily, the HUAWEI nova 15 Max is built for the noise of every day. Whether you’re cheering alongside friends for a last-minute goal or teaming up for an intense squad match, the booming audio and expansive display drag you right into the center of the action.

Take On Your Day with Relentless Toughness

A smartphone built for heavy daily use has to be able to take a hit. Whether it slips out of your hand, gets drenched as the rainy season begins, or spends the day wedged into a back pocket while you’re on a long commute, the HUAWEI nova 15 Max is built to take it all in stride—without a dent, bend, or splash of worry.

Its extra-durable body is SGS 5-Star certified for Drop Resistance Premium Performance, meaning it’s designed to survive the kind of drops that would compromise most phones. Additionally, its remarkable bend resistance can withstand up to 100kg of pressure. This gives you peace of mind that your phone won’t bend nor break despite sitting on it for an extended period.

It also boasts an IP65 water and dust resistance, which means it can hold up splashes or pressurized water jets with ease. It can even handle extreme temperatures of as cold as −20°C or as hot as 60°C. When you get caught in a heavy downpour while you’re outdoors, or while you’re waiting for a ride home, the phone’s highly accurate touch response allows you to keep using it even when the screen is wet.

Capture More, Do More with Impressive Imaging and Convenience

Your smartphone’s camera is important for keeping your memories, from snapping photos during a party, video calling your loved ones, or creating content with your friends. With the HUAWEI nova 15 Max, you get remarkable imaging capabilities with its 50MP RYYB Ultra-Clear Camera. Its camera system features an F1.9 aperture that captures more light for brighter, clearer shots in any lighting condition without needing additional equipment. Whether you’re capturing an intimate, indoor dinner with loved ones or nighttime outdoor fun with family, every moment is preserved in crisp, clear, and vibrant photos.

More than great imaging, the HUAWEI nova 15 Max makes your experience more convenient. With AI Smart Control, you won’t need to dig through endless apps to find the one you need. With a single tap, you can reach your frequently used apps like your camera, GCash, Grab, or Angkas. If you need a quick answer on the go, or help drafting a message, double-tapping immediately summons your preferred AI assistant — whether that’s Google Gemini, DeepSeek, or ChatGPT. For everything else, a steady long press effortlessly launches any specific app you need to keep your momentum going.

Maximize Your Day with the HUAWEI nova 15 Max

Wrapped in a tough, extra-durable design in Lake Cyan, Blush Gold, and Golden Black, the HUAWEI nova 15 Max delivers long-lasting, reliable performance and immersive entertainment to maximize every moment.

Find a companion that suits your busy, nonstop days with the HUAWEI nova 15 Max, now available online and at HUAWEI Experience Stores nationwide. Get the latest HUAWEI smartphone at a limited-time price of PHP 19,888 from PHP 20,888, and also receive exclusive freebies including a 2-Year Battery Replacement service (worth PHP 2,999) and two stainless thermos tumblers (worth PHP 1,499).

Grab an early bird discount of PHP 1,000 plus PHP 300 in vouchers on Shopee, Lazada, and TikTok Shop. Meanwhile, you can avail exclusive PHP 2,000 worth of vouchers when you get the HUAWEI nova 15 Max through the HUAWEI Online Store.

To learn more about the HUAWEI nova 15 Max, visit your nearest HUAWEI Experience Store or check out HUAWEI’s official social media pages (Facebook | Instagram).

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Advertising agency powerhouse DDB Group Philippines has announced its rebranding as “GGC Group Asia,” marking its evolution into an independent creative force.

The move follows the decision of Omnicom Group, the holding company of marketing communications network DDB Worldwide, to retire the DDB brand globally by the end of the first half of 2026, following its acquisition of Interpublic Group in November last year.

Established in 1992 through a groundbreaking partnership between New York-based DDB Worldwide and pioneering Filipino-owned agency Advertising Marketing and Associates (AMA), DDB Group Philippines had served as the local office of the DDB network in the country for more than three decades until the brand’s dissolution this year.

As GGC Group Asia, the company will continue to collaborate with Omnicom Group as needed, ensuring clients’ continued access to global marketing communications tools and resources.

Legacy and a Bold New Beginning

According to GGC Group Asia Chairman and CEO Gil G. Chua, whose initials inspired the company’s new name, the organization welcomed Omnicom’s global direction to retire the 75-year-old DDB brand while honoring the legacy built through decades of partnership.

“GGC Group Asia moves forward with deep gratitude for our long-standing partnership with Omnicom and DDB Worldwide — a relationship that elevated our standards, sharpened our thinking, and gave Filipino talent a global stage,” he said. "We are entering a defining chapter not by leaving something behind, but by fully coming into our own. We are embracing our future with full independence, full responsibility, and a renewed commitment to shared prosperity."

On a personal note, Chua said this new chapter also allows him to continue building a legacy in an industry to which he has dedicated much of his life.

“This rebrand is more than a change in name — it is a proud affirmation of the legacy, leadership, and vision that have guided our businesses through the years. It is incredibly rewarding and humbling to see my own initials become synonymous with the businesses that my family, our business partners, and I have passionately built, nurtured, and grown together over the years,” Chua said.

Further Rebranding and Integration of businesses

As part of this development, three of the group's integrated marketing communications (IMC) companies that also carry the DDB brand name, or that of its digital arm Tribal Worldwide, have also rebranded: DDB Philippines is now Velocity+, DDB MNL is now Alab MNL, and Tribal Worldwide Philippines is now The Tribe.

The group's other advertising-related companies shall continue to operate under their current names as follows: Optimax Communications (IMC), Agile Intelligence (data analytics), Ripple8 (PR), Touch XDA (media planning and buying), and Bent and Buzz (content and events management).

Alongside this transition, being integrated into GGC Group Asia are DDB Group's sister companies from the FCT Group, comprising business solutions firms, namely, FOSA, Caishen, Track Mnl, Xpress Move, Strawberry Jam, and PhilMovers.

With this integration, the GGC Group Asia will comprise 14 companies across 18 office locations nationwide, with a combined workforce of over 7,500 employees.

This strengthens the group's ability to deliver a full spectrum of solutions—from advertising, public relations, and media planning and buying to logistics and other marketing and sales support services. It also reflects the group’s growing capability to serve markets beyond the Philippines and throughout Asia.

No Changes to Leadership and Operations

The group clarifies that the rebrand will not affect leadership, talent, client relationships, or ongoing operations. All contracts and service agreements will remain fully in place.

“While our name evolves, our commitment to creativity, effectiveness, and strong client partnerships remains unwavering. Our clients and partners can expect seamless continuity of service and the same standard of creative and strategic excellence that has defined the organization from the very start," Chua said.

GGC Group Asia shall also continue to be guided by a commitment to building businesses that create not only profit, but also lasting impact — ensuring that business growth is aligned with the greater good of clients, talent, and the communities it serves.

Carrying Forward a Tradition of Excellence

Prior to the rebrand, DDB Group Philippines had established a strong track record, with the group and its agencies earning local and international recognition for creativity, effectiveness, and advocacy-driven campaigns developed in partnership with clients and non-profit organizations.

Among the group’s most notable achievements are the Philippines' first Grand Prix at the Cannes Lions and first Gold at the Advertising and Marketing Effectiveness (AME) Awards, both won in 2013; the Philippines’ only Gold award at Spikes Asia 2025; the “Best in Management of Business-Network Agency of the Year” award at the 4As Philippines AOY Awards in 2022; and multiple “Agency of the Year” recognitions at the IABC Philippine Quill Awards (2013, 2014, and 2019), and the PRSP Anvil Awards (2024).

DDB Group Philippines also received numerous accolades and certifications recognizing it as a "great place to work" or one of the “best companies to work for” from both local and international award-giving bodies, including the Campaign Agency of the Year Awards–Asia Pacific and Global, HR Asia, the International Stevies, Great Place To Work®, and the BusinessWorld Best Places to Work Awards.

This tradition of excellence and award-winning work will continue into its next chapter as GGC Group Asia.

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The Bank of the Philippine Islands (BPI) was recently recognized as the “OFW Bank of the Year” at the Gintong Ani Awards in Dubai, reaffirming its position as the most trusted partner of Filipinos in the UAE. 

BPI representative office located in Dubai

The award highlights BPI’s strong commitment to overseas Filipinos and their families, offering reliable and accessible banking solutions that support their financial needs. 

 “This award is a testament to our commitment to overseas Filipinos. Our recognition highlights the extensive reach of our remittance tie-ups and the proactive guidance provided by our dedicated BPI team in the UAE. We view every remittance transaction not just as a transfer of funds, but as a vital gateway that opens up deeper banking opportunities, allowing our clients to achieve financial empowerment wherever they are,” said Joel De Vera, Head of Strategy, Products, and Support for Institutional Banking at BPI. 

 Beyond remittances, BPI stays active in the Filipino community in the UAE, working with Filipino organizations to distribute financial education materials, and attending major gatherings like the Dubai Barrio Fiesta, with upcoming participation in the Philippine Independence Day celebrations this June. Earlier this year, BPI also cosponsored a Ramadan promotion with select remittance partners to offer added value to clients.

 The Gintong Ani Awards also recognized BPI country representatives in the UAE for leadership excellence. Emerson Alcoreza, Managing Director of the BPI Representative Office in Dubai, was conferred the Leadership in Banking and Regional Management Award, citing his dedication to guiding the bank with vision, integrity, and service excellence. Randall Asejo and Cloyd Dela Cruz were also honored with the Country Representative Leadership Awards for their significant contributions to building strategic partnerships, empowering communities, and delivering real value to clients and stakeholders. 

(L-R): Anne Agarpao, Head of the Committee, Gintong Ani International Awards 2026; Albert Santos, Award Show Director; Randall Asejo, BPI UAE Relationship Manager; Emerson Alcoreza, BPI Country Head of UAE Oman & Bahrain and Managing Director of BPI Representative Office; Cloyd Dela Cruz, BPI UAE Relationship Manager; Dr. Wafa Qasime, Cultural Adviser; Ma. Theresa Gohing, Award Presentor and Owner of Rose & Butterfly Event Company; and Ramie Garcia, Founder of Gintong Ani International Awards.

Among the key benefits for OFWs banking with BPI is BPI Pamana Padala, the only remittance account that includes free personal accident insurance coverage of up to PHP 100,000 for 90 days, along with life insurance protection for the account holder and their immediate family beneficiaries. This unique feature ensures that remittances provide not just financial support, but also meaningful protection and peace of mind. 

 In addition, BPI Padala Moneyger helps families in the Philippines better manage funds by encouraging the separation of “spending money” from “savings,” promoting more disciplined financial habits. 

 Through the BPI app, OFWs maintain total control over their finances. They can track remittances, pay Philippine bills, and transfer funds to other banks or e-wallets anytime, anywhere in the world. Account holders also enjoy special rates and waived fees through BPI’s network of global partners in the UAE. 

 As BPI marks its 175th anniversary this year, clients can be assured that their hard-earned money is safeguarded by the strength, stability, and enduring legacy of the Philippines’ first bank. 

 For more information about BPI’s services for Filipinos abroad, visit https://www.bpi.com.ph/personal/overseas-filipino.
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Who Am I?

I’m Cie. An ex-Banker turned Blogger. An unshakable optimist, I gave up the security of a 9 to 5 job to look for that undefinable something that has made me restless over the years. And now armed with nothing more than a passion and a dream, I’m slowly discovering more about life surrounded by people in events and in places I’ve only read about.

The Diva Princess is also a Bibliophile, Anglophile, Lover of all things British and Korean, Sucker for British accent, Fangirl of Korean Dramas and idols, Liverpool, Cristiano Ronaldo, Rafa Nadal and Britney Spears. A Harry Potter Fanatic.


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