The Philippine Marketing Association (PMA) will hold the 1st Asian Marketing Leadership Summit (AMLS) at the Sofitel Hotel in Manila on July 8-9, 2015. The AMLS is the new brand of the annual marketing conference that PMA stages. This will be a gathering of marketing leaders in a summit where there will be more discussions and interactions. 

It is every marketer’s goal to be able to control the market, making consumers believe a brand’s promise and behave favorably. But according to a marketing guru, to be in control, brands must first learn to submit. “Marketing is always about brands being dominant and consumers submitting. But in reality, every brand has to submit first because the submissive is the one who is in control,” explains Donald Lim, over-all chairman of the Philippine Marketing Association’s “Fifty Shades of Marketing.”

He further explains by citing Facebook as an example. While all brands want to engage their customers, some are afraid of setting up a Facebook Page because of the fear of getting bad feedback or comments. But Lim believes that should not be the case. “Creating a channel for interactive engagement with the market is an example of submitting to them. When you start submitting to your market, you will learn how to manage. Eventually, you will realize that you become the dominant.”

Theme of the Conference

This lesson in marketing is pretty much parallel to the premise of the book, “Fifty Shades of Grey.” Taking inspiration from the bestseller, the theme of this year’s 1st Asian Marketing Leadership Summit is “Fifty Shades of Marketing.”  

To fit the theme even more, the association has invited fifty different marketing practitioners, each bringing what they know -- their own marketing shade. “We felt that every marketing person has his or her own shade of creativity and innovation. Basically 50 shades mean 50 kinds of marketing persons showing their expertise,” Lim said.

Participants could choose from three (3) different tracks like Branding, Media & Communication, and Digital. There will be speakers from government, showbiz, branding, digital, all talking about their marketing shades – how they solve their marketing problems and what makes their solutions different. 

The summit is not only an opportunity for every marketer to grow and learn. It also serves as a venue for them to get to know fellow marketers. “Participants could learn as much by choosing the track that they want. They should also take this chance to network like they’ve never networked before,” advises Lim.

The event will be held on July 8 and 9 at the Sofitel Tent. Senator Chiz Escudero will deliver the keynote during the plenary session while Francis Kong will close the plenary. On day two, ABS-CBN CEO Charo Santos will open the session while the closing plenary will be an ABS-CBN Special Aquino & Abunda session with celebrity guests. 

Breakout Sessions

Day 1: Branding | Media | Digital

Breakout Sessions #1:

·                     Success Secrets and Challenges Of Market Leaders 

·                     Role of PR in the New Age Of Brands

·                     Digital Tools That Build Brand Success

Breakout Sessions #2:

·                     Bringing New Brands in the Philippines

·                     Future of Media Agencies

·                     Winning Through Videos

Breakout Sessions #3:

·                     Made In the Philippines, Made For the World

·                     Communications in Crisis

·                     Brand Domination through Social Media

Day 2: Creative Marketing | Below the Line | Innovations

Breakout Sessions #1:

·                     Marketing 3.0: Branding in the New Age of Marketing 

·                     Effectiveness of Non Traditional Media

·                     When Business Models Disrupt

Breakout Sessions #2:

·                     Secrets of Creating Winning Brand Ideas

·                     The New Age of Fashion

·                     Secrets of Youtube Superstars

Plenary Session:

·                     A & A (Aquino and Abunda) in PMA

Follow the Asian Marketing Leadership Summit:

www.50shadesofmarketing.com.ph

https://www.facebook.com/50shadesofmarketing