Saturday, August 08, 2015

California Pizza Kitchen Celebrates 18th Year and National Pizza Day on August 14 and 15


In celebration of their 18th year anniversary and National Pizza Day, the pioneer of Gourmet Pizza in the country - California Pizza Kitchen will again mount its successful annual campaign of National Pizza Day in all of their nine CPK branches in the Metro. Its a two-day pizza fest happening on August 14 and 15 where five of their of their special National Pizza Day menu of premium and limited editions pizza such as Salami + Bacon, Hawaiian Pepperoni, Traditional Cheese, Caprese, and Italian Sausage and Pepper, created just for those two special days will be given free for every order of regular or thin crust pizza.


The premium pizza truly highlights the innovative and creative California spirit that the brand has been known for in the past 18 years. As Mr. Archie Rodriguez, Global Restaurant Concepts’ President and CEO, the first company to franchise CPK outside of the US in 1997 said, "these pizzas are about pushing the envelope when it comes to taste profile and having an adventure on the dough". 


First Philippine PIZZAWARS winning pizza launch


The National Pizza Day also marks the official launch of the winner of the first PIZZAWARS in the Philippines called The Farmer’s Choice. It was a competition designed to challenge the culinary teams of each branch of CPK both here and abroad, exploring several premium ingredients to create pizza flavors that are out of the box.

The winning pizza is a vegetarian’s dream with fresh mozzarella, grilled eggplant and zucchini, cherry tomatoes, cinnamon on top of a roasted squash base and drizzled with desiccated coconut. Renowned chef Rolando Laudico was part of the panel that chose it as the winner.

"CPK has always been at the forefront of serving food that really makes one explore their culinary preferences. Like in the case of this winning pizza. who says you can only use tomato sauce as a base and coconut for desserts? At CPK, we tell our guests that they are what they eat and we provide the items that make them interesting. And with The Farmer's Choice, they will definitely be pleasantly surprised. Plus, being inspired by ingredients is what our brand DNA is all about, something that CPK Alabang's Romel Panaligan (the winner) took to heart." says Luisa del Rosario, CPK Philippines' Senior Operations Director.



Looking into the next 18 years


With 18 years under its belt, what’s next for the pizza giant? The man behind the brand sums it up best:

“CPK will always have the distinction of being Global Restaurant Concepts’ flagship international brand. And for the last 18 years, we are very proud of being consistently regarded as a favorite casual dining place in such a fickle industry. It truly boils down to being true to the California heritage that Filipinos have embraced since our very first store in Glorietta and that they continue to love to our present nine locations. The next 18 is not just a continuation of what we do but raising the bar when it comes to culinary innovation, service excellence, and amazing ambiance that creates the CPK dining experience.” 

California Pizza Kitchen is located at Bonifacio Global City, Greenbelt 5, Shangri-La Plaza Mall’s East Wing, Rockwell PowerPlant Mall, Eastwood Mall, Greenhills, SM Mall of Asia, Alabang Town Center. It opened its newest branch with the first island concept design at Century City Mall in Kalayaan Avenue last year.

For more information, visit the official website at www.cpk.com.ph and follow their social media sites via California Pizza Kitchen Philippines on Facebook and @cpkphilippines on both Instagram and Twitter. 

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