Crowdsource the BLISS of a #LiveFreePH
In a report made by United Nations on World Happiness, Philippines is ranked 90th on well being and happiness. Used as an indicator of a nation's economic and social development, clearly, it indicates that we are still aspiring as a people with regards to our well being and happiness in general.
So how
do you feel about the future? Is your family doing okay? Are the people around
you hopeful or gloomy? With the Brighter Life Index: Social Sentiment or BLISS,
Sun Life will show how optimism, prosperity, and the bayanihan spirit
can produce a positive ripple from ourselves to our loved ones and to the
community where we live.
BLISS
is a Facebook application that aims to get the pulse of Filipinos about their
current financial situation as well as their outlook for the future.
“BLISS
gives us the canvas to paint our #LiveFreePH campaign. Through crowdsourcing,
we seek the brightest spots while also determining the areas that are in need
of a bit more sunshine,” explainedSun Life of Canada (Philippines), Inc. Chief
Marketing Officer MyleneLopa.“Together with the Sun Life Foundation, we will
help turn dim prospects to bright opportunities.”
How BLISS happens
Harnessing
the power of crowdsourcing, BLISS gathers insights directly from consumers by
asking Filipinos about their current state and their outlook for the future.
Responses will be collected primarily via Facebook.
The
results will be embodied by a map of the Philippines, where positive sentiments
will be represented by sunny weather, while negative ones will be indicated by
thunderstorms. This will be updated real time, with different aggregations
available for viewing.
BLISS
will also radiatewarmth in real life, as the Sun Life Foundation pledges to
match survey responses with a donation to help localities with bleak outlooks,
as indicated by the stormyicons in the results map. Inspired by the practice of
bayanihan(communal work), the initiative translates insight to action,
viathe information that will be shared by online users.
“Sun
Life Foundation believes in action that is powered by insight, and we’re bringing
that to the social media platform through BLISS,” said Sun Life Foundation Executive
Director Anne Zillah Flores. “We’re taking it further by actually responding to
the gaps that will be determined. We will fund projects to help communities
with bleak prospects so they can adopt a brighter outlook.”
BLISS to #LiveFreePH
From
the present to the future, BLISS narrates the changing story of Filipinos from
multiple points of view: self, family, and community. Income, health, and
work-life balance are identified as personal concerns;food, nutrition and
financial security comprise the familial territory; while access to quality
education, healthcare, and livelihood opportunitiesare the societal factors
that impact the nation as a whole. When addressed properly, these concerns can
become the building blocks of a nationwide movementtowardsfinancial
independence.
“From
BLISS, we lay down the blueprint of #LiveFreePH – to practice foresight by
being conscious of our needs while sharing the benefits of living the brighter
life,” Lopa said.“We hope that by working together towards financial freedom,
we can create a story of a prosperous and optimistic nation, because in our
journey to financial freedom, we can go far if we go together.”
Share the BLISS to help communities in need and the
chance to win awesome prizes like an iPad Air. Go tohttp://bit.ly/1hDBxhn to
begin.
About Sun Life Financial
Celebrating 150 years
in 2015, Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth products and
services to individuals and corporate customers. Sun Life Financial and its
partners have operations in a number of markets worldwide, including Canada,
the United States, the United Kingdom, Ireland, Hong Kong, the Philippines,
Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and
Bermuda. As of March 31, 2015, the Sun Life Financial group of companies had
total assets under management of $813 billion. For more information please
visit www.sunlife.com.
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