AjiPanda™: Your Best Friend in the Kitchen
I remember when I was little, my
mother would send me to the sari sari store nearby and told me "bumili ka
nga AJI-NO-MOTO® para sumarap etong niluluto ko" and I would go to
the store and the sari-sari store owner will give me this tiny sachet
of AJI-NO-MOTO®. I always asked myself how can this tiny sachet make your
food taste great? After so many years and until now, we always have a stock of AJI-NO-MOTO® and it’s been my mother's
best friend in the kitchen.
And speaking of best friend, AJI-NO-MOTO® has a new campaign featuring AjiPanda™.
AjiPanda™ is a cute panda icon that conveys
someone shy, caring, happy and loyal. It personifies how a humble pack or
bottle of AJI-NO-MOTO® Umami Seasoning fills the role of “Your Best Friend in
the Kitchen” by offering an ever-reliable way of bringing out the natural
goodness of food.
Ajinomoto’s new campaign, which also
features teen queen Kathryn Bernardo, presents the benefits of its d of
seasoning to a new generation of cooks and food lovers.
AJI-NO-MOTO® comes from sugar cane,
corn or cassava and is manufactured through the natural process of
fermentation. This product is safe, convenient and effective in making food
taste delicious.
This is because it is simply free
glutamate, the most common among amino acids (the building blocks of protein). It
provides the taste of umami to food in the same way that sugar adds sweet taste
or salt adds salty taste to food.
But what is umami? Umami, is the
fifth basic taste alongside sweet, sour, bitter, and salty. It is the savory,
rich and full taste we often experience in meat, seafood, cheese, tomatoes and
mushrooms.
Consider the delightful composition
of chicken, green papaya and malunggay in tinola or the medley of cheese, ham,
pepperoni, tomatoes, green and red bell peppers on top of a pizza. The
combinations and layers of these glutamate-rich ingredients make dishes very
delicious and enjoyable.
Remember that AjiPanda™, your best
friend in the kitchen, will help work wonders in your cooking so that you can
share many happy meals with your family.
Visit http://www.ajinomoto.com.ph/AjiPanda
for healthy and delicious recipes.
ABOUT AJINOMOTO
Ajinomoto Philippines Corporation
(APC) is an affiliate of Tokyo-based Ajinomoto Co., Inc. Established in 1958,
APC lives by its promise to provide consumers products that will always give
the delicious taste to healthy and nutritious meals as embodied in APC’s slogan
Ajinomoto® “Eat Well, Live Well.®” APC’s complete line of quality food and
seasoning products are produced by international affiliates and local toll
manufacturers using Ajinomoto’s license, quality standards and technological
expertise. APC’s products include AJINO-MOTO® Umami Seasoning, Ajinomoto® Brand
Ginisa Flavor Seasoning Mix, Ajinomoto® Brand Chicken Powder, PORKSAVOR® All-in-One
Seasoning Mix, CRISPY FRY® Breading Mix, CRISPY FRY® Seasoned Crumbs, TASTY
BOY® All Purpose Breading Mix, AJI-SHIO® Seasoning Mix, Ajinomoto® Brand Sinigang
and “amino Fres-C” Instant Drink Mix.
0 comments