NBA AND CLOUDFONE ANNOUNCE NEW MULTIYEAR PARTNERSHIP IN THE PHILIPPINES
CloudFone to Provide NBA Promotions and
Experiences for Fans Nationwide
The National
Basketball Association (NBA) and CloudFone, the flagship mobile phone and
tablet brand of Cellprime Group, one of the Philippines’ top technology companies,
announced today a new multiyear marketing partnership.
CloudFone will
engage consumers by providing access to NBA content onits mobile devices, interactive
digital campaigns and NBA-themed phone accessories. Additionally, CloudFone will be integrated
into the NBA’s marquee events in the Philippines, including the Jr. NBA/Jr.
WNBA Philippines presented by Alaska, the league’s global youth basketball participation
program, as well other initiatives such as NBA FIT and NBA 3X Philippines.
“CloudFone
is venturing into lifestyle pillars such assports, music, and entertainment,and
partnering with the world’s biggest brands to deliver content and experiences
that enhance the lifestyle of our consumers,”saidCloudFone Chief Executive
Officer Eric Yu. “Globally, the NBA is
the pinnacle of sports lifestyle and a brand that our consumers relate to,
admire, and trust.Together with the NBA, CloudFone will elevate the way
Filipinos enjoy basketball by allowing fans to always stay connected to the
game through our affordable mobile devices.”
“We
are constantly striving to find new ways for Filipino fans to connect with our
game, and CloudFone shares our commitment to
innovation,”
said NBA Philippines Managing Director Carlo Singson. “Through this new partnership, CloudFone will
provide fans access to NBA content on itsconsumer-friendly, world-class devices.”
CloudFone
will also provide its nationwide customer base with special NBA promotions and
experiences, including rewards-based retail programs designed to engage fans in
creative ways.
Follow
the NBA on Facebook at www.facebook.com/philsnba and on Twitter
at www.twitter.com/nba_philippines for all the
latest news and updates. For all things NBA, visit www.nba.com.
For more information on CloudFone products, visit www.cloudfonemobile.com.
About
the NBA
The NBA is a global sports and media business built
around three professional sports leagues: the National Basketball Association,
the Women’s National Basketball Association, and the NBA Development
League. The league has established a
major international presence with games and programming in 215 countries and
territories in 49 languages, and NBA merchandise for sale in more than 125,000
stores in 100 countries on 6 continents.
NBA rosters at the start of the 2015-16 season featured 100
international players from 37 countries and territories. NBA Digital’s assets include NBA.com and the
NBA app, which achieved record traffic during the 2014-15 season, as well as
NBA TV. The NBA has created one of the
largest social media communities in the world, with more than one billion likes
and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses
important social issues by working with internationally recognized youth-serving
organizations that support education, youth and family development, and
health-related causes.
About
CloudFone
CloudFone
has established itself as a dynamic and leading contender in the ever
intensifying race for mobile supremacy both in the local and global arenas.
Deeply rooted in the Telco industry, CloudFone’s proactive collaboration with
its numerous globally reputable technology partners had enhanced the Company’s
mobile technology and handset development capabilities. These, and its
exclusive partnership with the giant network operator, Globe Telecom, provide
CloudFone with a cutting edge advantage over its peers and competitors. Hence,
an array of awesomely crafted, technologically superior mobile handsets and
tablets at costs within the buying capacity of the masses.
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