ELRO Retail Corporation wins big in local and international tilts
ELRO
Retail Corporation, a leading player
in the footwear retail and distribution industry in the country, proudly took
home a string of prestigious awards, both local and international, that
recognizes their marketing and sales leadership in the Philippines and across
the region.
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From left: Belinda Benghui, PRA Auditor; Adrian
Cristobal, DTI Secretary; Francisco R. Elizalde, ELRO Retail Corp. President; Wricks Recario, ELRO Retail Corp. Sales
Division Head and Arthur Coronel, PRA Vice President.
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ELRO was hailed as the Number One Sales Producer for the
Oceania and Asia Region, in the recently concluded Grendene World Sales Convention
held at the Sofitel Rio De Janiero in Brazil.
The Grendene World Sales Convension is organized by Grendene
S.A. – manufacturer of Ipanema, Grendha, Rider, and Zaxy brands of footwear – as
the company’s way of recognizing the initiatives and accomplishments of its
global distributors and international representatives. It acknowledges not only
the attainment of sales goals and targets, but also recognizes how the brand
promise of Grendene’s portfolio of footwear – known for their strong
personality and brand recognition – is maintained in various markets around the
world.
Meanwhile, Bambu
retail store, home of the famous Brazilian footwear brands Ipanema,
Grendha and Rider, was recently bestowed the Marketing Excellence Award for its
hub located at the Ayala Harbor Point Mall in Olongapo City. With this year’s
theme “Designing for Retail Tomorrow, Today,” The Ayala Merchants Rewards
Program recognizes the achievements and innovations of Ayala Malls’ merchant
partners who have made significant contribution in the retail industry.
Furthermore,
Bambu received the coveted Most Outstanding Retailer of the Year Award, Fashion
Shoes and Bags – Small Category, during
the 2015 Outstanding Filipino Retailers and Shopping Centers of the Year Awards
Night held at the Marriot Hotel, Manila. This prestigious award, given out by
the Philippine Retailers Association (PRA), the largest organization of the
country’s top retailers and prime movers, in partnership with the Department of
Trade and Industry (DTI), cites the outstanding performance of local retailers
that exemplify the best business models as well as good ethical practices in
their operations.
“These
awards bestowed on us by Grendene, AyalaMalls, and the Philippine Retailers
Association, serve to inspire us to further push the brands that we carry,” states
Francisco R. Elizalde, ELRO Retail Corporation President. “It forces us to
remain innovative and dynamic as we respond to changing customer needs.”
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Francisco R. Elizalde, ELRO Retail
Corporation President and Magno Kleber de Freitas, Grendene Export Manager
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ELRO
Retail Corporation, founded in 2005, is an established player in the footwear
retail and distribution industry in the Philippines, and is committed in
providing excellent service and uncompromising professionalism to all its
customers.
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