Wednesday, August 31, 2016

Sun Life Asset Management Company, Inc. launches SunLife Prosperity Card with their Brand Ambassador Matteo Guidicelli

Think of your Future. Plan Ahead, Be Financially Prepared. These are the thoughts that keep running in my head during the launch of Sunlife Prosperity Card with Matteo Guidicelli.

The event which took place at B Hotel last August 19, 2016 is an eye opener as the need to place your money in a worthwhile investment is really a must nowadays. And it’s kind of modest to see a celebrity like Matteo, and we all know he also comes from a wealthy family, also thinks of his future and plans ahead just like the rest of us.

Before the presentation of Matteo as the latest Sunlife Brand Ambassador for SunLife Prosperity Card, discussion about the perks and advantages of having a mutual fund/investment like the SunLife Prosperity Card were made.

Ms. Valerie Pama, SLAMCI President, conferred how the SunLife Prosperity Card differs from other mutual fund investment. Comparing it with other investment, the return is higher than what other financial institution is being offered right now.  She urges the youth especially the miillenials to start investing early.


"Instead of using up all of one's money on trendy items that will soon be replaced by a new fad, why not invest it for the long term and watch it grow? The two Matteos in our TVC certainly highlighted that message in fun yet clear manner," she said.

The Sun Life Prosperity Card is an investment card worth P5, 000 that can be invested to any of the peso-denominated mutual funds being managed by SLAMCI under its Sun Life Prosperity Funds. The first of its kind in the market, it has revolutionized mutual funds investing in the country. 

Matteo Guidecelli was tapped to be the brand ambassador of the SunLife Prosperity Card being how he serves as role model for the youth. He is featured in the latest television commercial of Sun Life Asset Management Company, Inc. (SLAMCI).

 The TVC showed two Matteos going up against each other.  One tries to impress by bragging his material possessions with the latest phone gadgets and a credit card, and the other entices by promising a brighter life with the help of the Sun Life Prosperity Card. 


"We wanted SLAMCI's new TVC to encourage the audience to begin their investing journey with the Sun Life Prosperity Card because it's an easy and convenient way to start building one's brighter future,"Pama further explained. "By investing in mutual funds, one can make his money work harder for him, as against simply leaving all of it in the bank." 

Guidecelli said he enjoyed portraying two different personas. "It's the first time I did such a project, and I definitely enjoyed playing both roles," he said. "But what's important is that we were able to bring home the message. It's fun to have nice material things and be on YOLO mode, but what will happen to you if all your money runs out and you have nothing saved for the long-term?" 

And Matteo knows that some things are definitely worth the wait. "Whether I'm doing sports or working on a showbiz project, I know that I need to be patient before I could see the results. Training for a competition takes time, and so does shooting a movie or recording an album. It's the same thing when you invest your money - you have to grow it long-term before you can enjoy the benefits," he explained. "You may have to wait a bit, but it's always, always worth it!" 


Catch SLAMCI's latest TVC featuring Matteo Guidicelli on cable TV.


To learn more about the SunLife Prosperity Card and how you can start investing for a brighter future, visit www.sunlifeprosperity.com.ph or www.facebook.com/sunlifeph.

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