Herbalife Philippines Signs Partnership with Phoenix Petroleum Philippines to Expand its Product Access Points Nationwide
Herbalife
Philippines, part of the global nutrition company Herbalife, announced a strategic
partnership with Phoenix Petroleum Philippines to make it more convenient for
Herbalife Independent Members and customers to access its nutrition products.
Under the arrangement, Herbalife members and customers will be able to pick up Herbalife
products that they’ve ordered from the company at Phoenix retail stations
across the country.
This pilot
program with Phoenix Petroleum Philippines is a significant milestone in the company’s commitment to
sustainable expansion in line with its business growth in the country.
The agreement,
and the recent opening of Herbalife’s Quick Response Center in Cebu City, is
part of Herbalife’s plan to increase its product access and availability in the
Philippines where a recent survey showed weight gain is the top concern of 84
percent of the population.
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The official signing
ceremony was led by (from left to right, foreground) Herbalife International
Philippines, Inc. Senior Manager-Warehouse and Logistics Edwin Serrano and
General Manager Rosalio T. Valenzuela; and Phoenix Petroleum's Chief Operating
Officer Romeo de Guzman, Deputy Chief Operating Officer Joselito de Jesus and
Assistant Vice President for Sales North Mindanao Roy Jimenez. Also present to
witness the event were (from left to right, background) Herbalife's Warehouse
and Logistics Manager Rency Zapanta, Corporate Communications Manager Barbette
A. Soliven, Marketing Manager Marie Segismundo and National Sales Manager Rhoda
Davis; and Phoenix Petroleum's Non-Fuel Related Coordinator Genaline Binsol,
Non-Fuel Related Business Assistant Manager Angelo Balajadia, Assistant Vice
President-Brand and Marketing Celina Matias and Assistant Vice President for
Sales Mega Manila Eric Inocencio.
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“This expansion will make it very easy for our
members and customers to obtain Herbalife products at a location closer to
their homes,” said Rosalio Valenzuela, general manager of Herbalife Philippines.
“People are continuously looking for ways to become fit. This new initiative supports
the efforts of our members to bring excellent nutrition to more Filipinos in
every community.”
Phoenix Petroleum Philippines has built an extensive network throughout the
country with almost 450 stations and is currently refurbishing existing
stations and building new large ones to provide more products to their
customers. It was named as the 2015 Outstanding Filipino Franchise in the
large-store retail category by the Philippine Franchise Association.
“Phoenix Petroleum Philippines stations are now becoming major one-stop
destinations for a variety of needs including convenience stores, restaurants
and car servicing shops,” said Roy Jimenez, Phoenix assistant vice president
for Sales North Mindanao. “This new
partnership with Herbalife demonstrates our commitment to become an
indispensable partner in the lives of every Filipino.”
For more information about Herbalife in the Philippines, click
here. For information
on Phoenix Philippines, click here.
About Herbalife:
Herbalife is
a global nutrition company that has been changing people's lives with great
products since 1980. Our nutrition, weight-management, energy and fitness and
personal care products are available exclusively to and through dedicated
Herbalife Independent Members in more than 90 countries. We are committed to
fighting the worldwide problems of poor nutrition and obesity by offering
high-quality products, one-on-one coaching with an Herbalife Member and a
community that inspires customers to live a healthy, active life.
We support
the Herbalife Family Foundation (HFF) and its Casa Herbalife programs to help
bring good nutrition to children in need. We also sponsor more than 190
world-class athletes, teams and events around the globe, including Cristiano
Ronaldo, the LA Galaxy and champions in many other sports.
The company has over 8,000 employees worldwide, and its shares are
traded on the New York Stock Exchange (NYSE: HLF) with net sales of US$4.5
billion in 2015. The Herbalife website contains a significant amount of
financial and other information about the company at http://ir.Herbalife.com.
The company encourages investors to visit its website from time to time, as
information is updated and new information in posted. To learn more, visit
Herbalife.com or IAmHerbalife.com.
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