AlaskaAlaska Milk CorporationJr. NBA /Jr. WNBA Philippines 2016Jr. NBA/Jr. WNBA Presented by ALASKANBAPress Release
Jr. NBA and Alaska Milk brings 2016 Philippine All-Stars to once-in-a-lifetime NBA experience
90 Boys and Girls from Jr. NBA Programs in the
Philippines, Indonesia, Malaysia, Singapore, Thailand and Vietnam to Attend NBA
Global Games China 2016 in Shanghai
Program Aims to Promote
Healthy Lifestyles and Diet Among Southeast Asian Children
The National Basketball
Association (NBA) and Alaska Milk Corporation announced today that for the
third consecutive year, Jr. NBA All-Stars from Southeast
Asia will travel to China to watch a live NBA game as part of the initiatives
in promoting healthy lifestyle and diet among children.
Ninety Jr. NBA All-Stars from Southeast Asia – boys
and girls ages 10-14 – will attend NBA Global Games China
2016 presented by Master Kong in Shanghai on Oct. 9, featuring the Houston Rockets and the New Orleans
Pelicans playing a preseason game at the Mercedes-Benz Arena. The
participants from the Philippines will be joined by Indonesia, Malaysia,
Thailand and Vietnam and for the first time by Jr. NBA Singapore standouts
following the program’s introduction to Singapore earlier this year. As
part of their visit to Shanghai, the boys and girls will also meet with NBA
players and legends, receive additional basketball training and tour the city.
“Our Jr. NBA All-Stars will once again embark on an
unforgettable journey where they will get to experience a foreign country, take
part in advanced basketball training and watch a live NBA game, all while
engaging with their counterparts from Southeast Asia,” said NBA Asia Vice
President, Global Partnerships & Events Francesco Suarez. “This
gathering creates lifelong memories and friendships for our participants, and
we will continue providing even more youth with opportunities like this in the
years to come.”
“I’d like to congratulate our Jr. NBA Philippine All-Stars on
their success. Through Alaska Milk’s
Nutrition.Action.Champion. Program and our partnership with the NBA, we have
been able to help fuel the basketball dreams and life aspirations of thousands
of children across the country,” said Alaska Milk Corporation President and
Chief Executive Officer Wilfred Steven Uytengsu. “This collaboration is an important element
of our long-standing Nutrition.Action.Champion.campaign. By leveraging on this initiative, Alaska Milk
was able to proactively educate families and children on the important role of
drinking milk and getting into sports to achieve a healthy and active
lifestyle.”
The Jr. NBA is presented by Royal FrieslandCampina in Indonesia,
Malaysia, Philippines, Thailand and Vietnam through its Frisian Flag, Dutch
Lady, Alaska Milk, and Foremost brands and is conducted in partnership with
Sport Singapore in Singapore. Promoting
the importance of regular physical activity, participants are trained in the
fundamentals of basketball and learn the importance of the Jr. NBA’s core
values, including sportsmanship, teamwork, a positive attitude, and
respect. To date, the program has reached more than 1.5 million children,
parents and coaches across Southeast Asia through camps, clinics, and NBA Cares
community outreach activities, and aims to reach five million children by 2020.
Fans can visit the official website at www.jrnba.asia for more information on the Jr. NBA programs. “Friend” the NBA’s
official account on LINE by adding @nba_global. Follow the NBA on
Facebook at www.facebook.com/nba and Twitter at @NBA for all the latest news and updates. For all things NBA,
visit www.nba.com.
Check out Alaska Milk’s sports channel www.playph.comand like @PlayPH in
Facebook and Instagram for inspiring stories on Filipino sports fans of all
ages and skill levels.
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