Coca-Cola says ‘thank you’ to our TagahatidPasko
The holiday
season is often marked with its trademark rush – people hustling through their
shopping lists trying to complete it before Christmas Eve and passengers
crowding bus stations, airports, and other terminals to get home in time
for noche buena. But it’s not the same for everyone, as every
Christmas season, thousands of people work tirelessly just to make sure that
everyone else can celebrate and feel the yuletide spirit.
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Partner
agencies and associates of Coca-Cola Philippines worked overtime to bring
holiday cheer among the unsung heroes of Christmas, otherwise known as TagahatidPasko.
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This year,
Coca-Cola paid tribute to people more popularly known as “Tagahatid Pasko”,
highlighting how their hard work, dedication, and sacrifice has made it
possible for everyone to have the merriest celebrations this
season. All throughout December, the Company gave
gifts and surprises to over 15,000 Tagahatid Pasko around
the country as their way of thanking the various unsung heroes
of Christmas who tirelessly work to bring a merry season for everyone
else.
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Partner
agencies and associates of Coca-Cola Philippines worked overtime to bring
holiday cheer among the unsung heroes of Christmas, otherwise known as TagahatidPasko.
|
On
Christmas Eve and Christmas Day, several Tagahatid Pasko were
surprised by Christmas carolers and associates with ice-cold bottles
of Coca-Cola at their workplaces. Over 15,000 Santa packs filled with food
items and special gifts greeted the unsung heroes of Christmas who were still
in their workplaces.
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A
pharmacist gets a break from the usual customer. Instead, she receives a Santa
sack of holiday cheer from Coca-Cola associates on Christmas Eve.
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“This is our
way of expressing our gratitude to the people who help us make Christmas happen
in our own homes – be it the grocery clerk who makes sure the shelves are
well-stocked, or the gift-wrapping teams who work until midnight at
department stores, or the toll booth operator who works overtime just so
everyone can come home in time for Christmas. To all of you, thank you!” said
Stephan Czypionka, Coca-Cola Philippines Vice President for Marketing.
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Nurses
on duty during Christmas Eve were pleasantly surprised with the special gifts
from Coca-Cola, a sign of gratitude for the sacrifices they make on these
special holidays.
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One of
the Tagahatid Pasko is Carla Dominique Diego,
who works in the gift-wrapping section of a
leading department store. Since the onset of the Christmas
season, she has been working longer hours in order to accommodate all the
customers. “Pag Christmas season, napakaramipotalagangnagpapagift-wrap.Nakakalungkotlangisipinnahindikomanlangnaaasikasoyungmgaregalo
para sa family kodahil busy akosapagbabalot ng mgaregalo ng ibangtao,” she
said.
Wait staff
are also one of those who tirelessly work overtime during the Christmas season
to allow others to celebrate the festivities with their loved-ones and
friends. Jerico Gonzales, who works the night-shift at a restaurant,
says that the holiday rush makes its more challenging for them. “May mgaguestsakonabumabalik-balik, at
naiisipko, angsayanila, sanaganyan din nararanasankongayon. Paskong-pasko, di
komanlangnakakasamaangpamilyako,” he said.
24-year-old
Red Cross volunteer and Tagahatid Pasko Brenda Paule
recalls joining her team in the aftermath of Typhoon Yolanda to bring the
spirit of Christmas to typhoon survivors and other relief workers.
“Sharing the
joy of Christmas is more than gifts; it’s about being there for others.
There is no joy like seeing the smile on the face of others because of
something that you have done. And that for me is the priceless reward of what
we do,” a misty-eyed Paule said.
For the past
four years, Paule has spent her nochebuena in the
streets, ready to respond to any untoward incident that may arise.
The Coca-Cola
Christmas campaign did not stop with giving out Santa sacks, celebrities also
joined the celebration by being this year's Tagahatid Pasko during
the Metro Manila Film Festival 2016 Parade by giving out ice-cold bottles of
Coca-Cola. While a Christmas Concert, top-billed by the country’s best
musicians and most popular love-teams, together with Coca-Cola Ambassadors
James Reid, Nadine Lustre, Enchong Dee, Ylona Garcia
and Bailey May, serenaded and performed for over 300 unsung heroes of Christmas
from partner companies earlier this month.
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Coca-Cola
ambassadors joined the Metro Manila Film Fest parade on board a float flanked
by the famous emoticon Coca-Cola bottles.
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Together with
Coca-Cola in thanking all our TagahatidPasko this year are
partner organizations Sta. Lucia East Grand Mall, Rotary Club
Philippines, Shakey’s Pizza, McDonald’s, Grab, iFlix, Robinsons
Mall, Jollibee, Zomato, 5by20 Women Artisans of Tondo, 7-Eleven,
Shell, Select, Mini Stop, Metro Manila Development
Authority, Djarn Manpower, Sentinel, Tropical Hut Pasay City, the
Philippine National Police, and VXI.
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A
restaurant staff could not hold back his joy when he received a Santa sack of
goodies from Coca-Cola last Christmas Eve.
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To see how Coca-Cola paid tribute to our
#TagaHatidPasko, check out the video https://www.facebook.com/CocaColaPhilippines/videos/1254441844601851/ on
their official Facebook page.
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