Piolo invites you to have your eyes checked
Have you had your
eyes checked? Top actor Piolo Pascual reminds everyone to go for an eye check up
as part of the educational campaign of Crizal®, one of the flagship brands of
Essilor, the world’s leading ophthalmic optics company.
The campaign, Create
beautiful moments, features Piolo actively encouraging the public to have
their eyes checked as he believes that beautiful moments in life deserve the
clearest vision. The campaign was launched via an online video where it
generated millions of reach. The video shows the actual patients’ eye check up
with a visual image of the top actor comes alive standing in front of the patients’
clearest vision.
“Protecting
healthy eyes is as important as correcting vision problems,” explains Essilor
general manager, Dr. Emelita Roleda. “Through the Create beautiful moments campaign, we can educate the public on the
value of healthy eyesight, for everyone to realize that it need not take a
missed moment to have a reason to visit your eye doctor. Everyone should have
an eye check up at least once a year.”
It’s a viewpoint
that Piolo agrees with. “Eye exams are important to create great moments,” he
remarks. “Take care of your eyesight and enjoy each and every moment in your
life.”
A visit to your optometrist
will reveal more just your current prescription. Your eye doctor can also
determine what preventive actions you should take against permanent damage and
can even provide great insights into your general well-being. Aside from
checking how well your eye muscles work, the optometrist can also gauge if you
are suffering from any ailment that can affect your eyesight and your overall
health, including diabetes and glaucoma.
Your vision
dictates both how you see life and how you live it. Regardless of age and
physical health, routine eye check-ups are vital to keep your eyes healthy and
stay focused on life’s moments.
Crizal® allows
Filipinos to live life more clearly with its line of Anti-reflective lenses.
Whether prescription, for outdoor activity, indoor use or part of a digital
lifestyle, these lenses filter and deflect harmful UV and blue light, lowering
the risk of eye fatigue and preventing long-term vision damage. Crizal® lenses
are available at leading optical shops and through eye care professionals
nationwide. For more information, visit Essilor’s website at www.essilor.com.ph.
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