Sunday, December 18, 2016

Press Release: BEKO STRENGTHENS PRESENCE IN THE PHILIPPINES WITH “WITNESS THE VICTORY 2 ”RAFFLE AND “KICK YOUR WAY TO BARCELONA” EVENT ACTIVATION PROMOS

BEKO, one of the largest home appliance brands in Europe, is finally in the Philippines.  Entering the Philippine market in July of 2015 and exclusively available in select SM Appliance Center Stores, BEKO provides an innovative and reliable range of kitchen and home appliances which make consumers daily lives easier.

BEKO: The Official Partner of the Everyday

The consumers' way of living has evolved throughout the years.  While consuming, this “smart generation” also wants to save.  They do not want to waste natural resources, their time, and family budgets. On the other hand, they also do not want to compromise on quality, technology and design.

BEKO gets inspired by this generation’s changing needs and lifestyles and strives to give them the best and most beneficial solutions through innovative products.  By listening to millions of consumers in more than 100 countries, BEKO has developed various smart solutions to cater to the needs of different people, different cultures, and different ways of life

With its wide range of kitchen and laundry appliances, BEKO never stops thinking about innovations and novel ways to overcome challenges.  BEKO also respects the environment by offering resource-efficient and environmentally friendly products with superior technologies and stylish design.

Given all these, BEKO prides itself as the official partner of all the stories of your home.We’re your partner in the best moments, like when you’re celebrating with your friends, and we also stand by you in your not so good moments, to help you get over them in the best possible way.  We’re the official partner of the families that don’t surrender, that build a good team and that know how to enjoy every moment that happens at home.


“Witness the Victory” with BEKO&FC Barcelona

In 2015, BEKO launched its brand new advertising campaign to support its global Premium Partnership with FC Barcelona. The campaign, which celebrates team spirit., features FC Barcelona’s best known football players including Lionel Messi, Neymar Jr., Gerard Piqué, Luis Suárez and Andrés Iniesta working together, both on the pitch and at home,showing how they inspire and support each other as a team. Barcelona’s winning spirit is captured perfectly, showing fans how team spirit really can implement change for the better.

Part of this partnership is the global consumer raffle promotion entitled “Witness the Victory 2.0!Experience Camp Nou and Enjoy Barcelona for Free.  Now on its second year, the raffle promo runs from November 1, 2016 until January 15, 2017 and is open to all buyers of BEKO products.


Two (2) winners will be drawn and each will enjoy a trip for two (2) to Barcelona, Spain to watch an FC Barcelona match live in April 2017.  The tax free prizes include Two (2) Round Trip Tickets to Barcelona, hotel accommodations with breakfast for 2, Barcelona City Tour, and Two (2) La LigaMatch Box Tickets.

To strengthen also the recently launched Beko Philippines Facebook fan page (@Bekoph), Beko Philippines is holding the activation promo Kick Your Way to Barcelona: The Beko Grand Kick-off Challenge.”  The promo is open to everyone who has a valid passport (except for professional football players).   For one to join, he or she must do the following:


            Step 1: Like Beko Philippines’ Official FB (facebook.com/Bekoph) account and Like the Beko           Kick Your Way to Barcelona FB post;

            Step 2: Register at www.plugnplay360.com/kickyourwaytobarcelona (microsite) with his/her  complete name, address, contact number, email and FB username; and

            Step 3: Upload a creative photo of one’s self or with friendswith a caption that says- #HelloBekoPH and press the Submit Entry button.


There will be two (2) Qualifying Rounds and one (1) Final Round. The 1st Qualifying Round shall be held on December 28, 2016 with registration running from December 3 to 20, 2016.  The 2nd Qualifying Round shall be held on January 14, 2017 with registration from December 19 to January 7, 2017.  Participants of the Qualifying Rounds shall be given three (3) attempts within one (1) minute each to try and kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet.   There shall be a knock-out phase and only participants who successfully made the most number of goals shall move-on to the next rounds that will determine the Top 5 Qualifiers for each Qualifying Round.  The top 10 participants (5 participants from each qualifying round) who made the most goals shall move on to the Final Round.

During the Final Round on February 9, 2017, the top 10 participantsshall be given three (3) attemptswithin one (1) minute each to tryand kick the ball inside a customized mock up washing machine goal from a designated distance of twenty (20) feet. The participant with the most goals shall be declared the grand winner. In case of a tie, the shoot around with 3 attempts and one minute limit shall be repeated until one emerges as the grand winner.

The 10 Contestants (Qualifiers) who will reach the Final Round will be given a specially designedBeko FC Barcelona Gym Bag.Sparta Philippines, the country’s only indoor football pitch located in Mandaluyong City, is the venue of the Kick-off challenge event. 

The winner will receive a plane ticket for one (1) to Barcelona, Spain, a ticket to an FC Barcelona match to be held at Camp Nou, hotel accommodations, inland transfer, and city tour.

Please like our Official Facebook page at Beko Philippines : https://www.facebook.com/bek oph
& Visit Beko's website at www.beko.ph for other product details.

About BEKO

Beko is one of the strongest and leading brands in the whitegoods sector in Europe and has been the fastest growing brand in the European market.  Given that the brand sells every two seconds somewhere in the world,  Beko has always embraced the goal of “Being a World Brand.”  Beko has been the first choice of 440 million consumers in more than 180 countries by carrying on its Turkish market success all over the world.

Designed to make your life easier thanks to super-fast programmes and energy saving technology - Beko delivers exceptional value for money, providing smart, innovative and energy efficient home appliances. These factors, combined with an affordable and reliable proposition, make Beko the brand of choice for today and the future.

Beko is the international home appliances brand of the Arçelik Group and belongs to the Koç Holding – one of the largest companies in Europe, ranking among the first 250 on the Fortune Global 500 list. It is also the leading home appliances brand in Turkey, offering extensive and innovative ranges of both home appliances and consumer electronics.  The Arçelik Group, with nearly 60 years of experience in the industry, is now a key player in the home appliance industry in Europe, Middle East, and Africa.  Withapproximately 27,000 employees and 16 production facilities throughout the world, the Group provides products and services in over 180 countries with sales and marketing offices located in 25 countries and under 10 different brands.


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