From ‘affordable quality’ to ‘inspired living’
Long trusted in the home appliances
market, Japanese electronics brand Sanyo in the Philippines is taking a step
forward as it refreshes itself with new products along with a new name: Haier.
The transition follows the acquisition of Sanyo Philippines by the Haier Group
in 2012.
Now under Haier Electrical Appliances
Philippines, Inc. (HPI), Sanyo products are expected to fully transition by the
middle of next year. Haier promises to continue delivering Sanyo’s “affordable
quality,” but with the introduction of new product categories, designs, and
technologies to give Filipino consumers more value for the low price.
“Haier wishes to build on the success
of Sanyo in the Philippines. This is why the company retained the brand’s
Japanese management and business style,” Haier Philippines president and CEO
Yutaka Itamochi said. “The acquisition also enables us to take advantage of
Haier’s R&D and manufacturing facilities across the globe so that Filipino
consumers can enjoy high-quality products that fit their budget.”
With the aim to elevate ordinary home
life to “inspired living,” Haier delivers appliances that not only bring
convenience, but also foster togetherness among families.
New
name, new products
The shift expands Sanyo’s existing
product lines with new selections care of Haier for home appliance shoppers to
choose from.
Adding to Sanyo’s popular Single-Door
fridge, Haier offers a full range of Basic and Two-Door refrigerators on top of
its Inverter, Side-by-Side, and French Door models. Haier’s Window-Type air
conditioners, along with its Split models, have also been added to Sanyo’s
collection of Window ACs.
Haier has begun transitioning Sanyo’s
television sets and washing machines this year, but while the process is
ongoing, these product lines are already gaining market share.
Across these transitions, Haier adopts
Sanyo’s technology, quality, and latest innovations in its manufacturing plants
to produce the same appliances that consumers trust.
Quality
within budget
HPI leverages the Haier Group’s 29
manufacturing bases in China, Thailand, Vietnam, Indonesia, and Malaysia; 16
industrial parks in the US, Asia, the Middle East, and Africa; and eight
research and development (R&D) centers in Germany, Japan, the US, and Korea
to ensure world-class products at more competitive prices.
“By owning our own manufacturing
plants and R&D centers, we at Haier are able to offer affordable products
without sacrificing quality,” Itamochi said. “This gives Filipino consumers the
assurance that they will continue enjoying top-class products even after the
Sanyo brand name phases out.”
This capability further allows Haier
to innovate products for better functionality, energy savings, and convenience.
It also enables the company to offer warranties that go beyond industry
standards for complete customer satisfaction long after the sale.
Itamochi is optimistic about the
reception to Sanyo’s transition. “We will continue working hard so that
Filipino consumers will remain confident in our products,” he said.
0 comments