New Kwentong Jollibee for Father’s Day puts the spotlight on ‘Super dads’
In
the eyes of children, their fathers are their first superheroes. This Father’s
Day, Jollibee showcases this powerful truth in “Powers”, the latest addition to
their hit Kwentong Jollibee series.
“We look-up to our fathers as superheroes because –
though it may be unknown to them - they display amazing prowess and strength as
they go about fulfilling their duties to their family,” said Francis Flores,
Jollibee Global Brand Chief Marketing Officer and PH Marketing Head.
“In ‘Powers’, we teamed up again with our creative
agency McCann Worldgroup Philippines in showcasing this super characteristic in
a playful, creative manner by taking on a child’s perspective wherein dads are
regarded as real-life superheroes. Our latest short film is our special tribute
to all the fathers who take care and provide for their families to the best of
their abilities,” shared Jollibee Brand Communications and PR Director Arline
Adeva.
Directed by Filipino-Canadian filmmaker, Edber
Mamisao, “Powers” tells the story of a young boy named Angelo who is mighty
proud of his Dad whom we openly regard as his “Superhero’. In true Kwentong
Jollibee fashion, the story takes an unexpected turn as it reveals the humble
occupation of Angelo’s father that didn’t affect at all Angelo’s love, admiration
and respect for him.
Mamisao’s video treatment also greatly contributed
to the playful and fun superhero vibe of “Powers”. With an epic music score and
cinematography treatment as seen in some of today’s trending superhero
blockbuster movies plus clever and imaginative execution, “Powers” displays a
fun yet equally heart-tugging side of the much-loved Kwentong Jollibee videos.
“Powers”
simply, efficiently reminds us of the extraordinary love every father or father
figure have for their children, making any son and daughter appreciate them as
their number one real-life superhero. This Father’s Day, let “Powers” help us
tap into our own super capabilities of giving thanks to the big man, our
ultimate idol, our very own tatay.
Here is the powerful Kwentong Jollibee episode that you can also watch on Jollibee’s official Facebook page.
This June 18, make Father’s Day super special and
extra meaningful for all our superdads!.
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