AccountingInc.JDA Software GroupPress ReleaseRobina Gokongwei-PeRobinsons Retail Holdings Inc.Robinsons Supermarket
Robinsons Supermarket Automates Inventory and Replenishment with JDA
Large
supermarket chain in the Philippines addresses highly segmented customer base,
increase productivity of its stores and improved efficiency with its processes
Makati City – May 30, 2017
– Supermarket
retailing is a highly dynamic industry. Hundreds of products are introduced and
delisted week to week. To remain relevant to its customers, Robinsons Supermarket
needs to ensure it offers the right products, at the right place, at the right
time, and at the right price, and turned to JDA
Software Group, Inc. Robinsons Supermarket – a JDA customer for almost two decades
– recently upgraded its JDA® Merchandise Management System and JDA® Space
Planning footprint to improve and streamline its database management
capabilities and automate its relevant operational processes.
Robinsons Supermarket is a
subsidiary of Robinsons Retail Holdings Inc. (RRHI), the second largest
multi-channel retailer in the Philippines with $2.1 billion in net sales in
2016. Founded in 1980, RRHI operates six business segments, with nearly 1,600
stores and an additional 1,912 franchised stores of The Generics Pharmacy as of
December 2016.
According to Robina
Gokongwei-Pe, President and Chief Operating Officer at Robinsons Supermarket, “As
the supermarket is a non-discretionary format that serves the daily needs of
our customers, we have to ensure that the products that meet these needs are
always available on-shelf. An efficient and equipped supply chain process powered
by JDA has enabled us and our vendors to address the persistent challenge of
on-shelf stock availability.”
Targeted expansion to
different regions in the Philippines coupled with strong organic growth, has
ushered in an increase in the volume of transactions, vendors, SKUs, and
database records. As Robinsons ventured into three more sub-formats under the
tradenames of Robinsons Easymart (minimart), Robinsons Selections (premium
supermarket), and Jaynith’s (discount supermarket), it required a scalable
ecosystem of solutions that could proactively handle the ever-changing and
increasing demands of the business. More than ever, Robinsons needed to view its
stores, customers, and SKUs through different lenses to create more customized
and engaging programs for shoppers. This upgrade enables Robinsons Supermarket
to address the changing needs in price, promotions management, analytics,
database management, backend processing and record management.
Robinsons operates an
integrated ecosystem of solutions from stores to a central office where JDA
Merchandise Management System serves as its core transactional and operational
system handing PO management, price and cost, transfer, and database
management, rebate and adjustments as well as warehouse management. Its point-of-sale
(POS) solution sends data to JDA Merchandise Management System, where a
customized auto-replenishment system generates suggested orders that are pushed
to vendors via a supplier portal. Deliveries to the distribution center (DC)
and stores are also handled in JDA Merchandise Management System. JDA Space
Planning is used to create generic planograms which are incorporated with
display guidelines to help stores execute the proper and equitable display of
the items on-shelf.
Robinsons can now create
purchase orders with larger amounts and quantities to cater to growing consumer
requirements, attach unlimited attributes to SKUs and stores to help provide a
deeper analysis of data, and assign longer reference series to transactions to
avoid constant purging of records. It also provided improved backend processing
of data and transaction management capabilities, allowing Robinsons to focus on
its customers. Planogram visualizations created from JDA Space Planning made
display guidelines easier to understand and follow, and has improved the
compliance with plans and strategies in stores.
“At Robinsons Supermarket,
we consider JDA as one of our core solutions,” said Anthony Paul Pasia, Information
Systems Delivery Manager. “By tapping into the JDA’s transactional and database
management capabilities, we streamlined our processes, increased our
productivity, enhanced our understanding of our customers, and completed our
operational tasks and activities more efficiently. Simply put, JDA helped us
achieve our mission of putting our customers at the heart and center of our
business.”
Moving forward in 2017,
Robinsons plans to improve and upgrade its category management capabilities by
implementing JDA Assortment Planning, JDA Floor Planning, and JDA Space
Planning Automation solutions.
“With this solution, Robinsons can address its
highly segmented customer base, each with different demands,” said Vishal
Dhawan, Vice President, Sales, ASEAN & India, JDA. “We are pleased to work
with a customer such as Robinsons for so many years and see their evolution
take place in line with market shifts, helping them keep pace with consumer
needs and allow them to focus on its core business.”
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