Coca-Cola powers Filipino troops in Marawi with beverage supply
Every
day, countless Filipino soldiers display gallantry, courage, and true heroism
in the name of duty to our country.
The
Coca-Cola System in the Philippines takes this time to honor and salute all
Filipino troops stationed in various parts of Mindanao – the men and women who
have dedicated their lives to reclaim and ensure peace for our fellow
Filipinos.
Starting August 4, Coca-Cola Philippines, bottling partner Coca-Cola FEMSA
Philippines, and Coca-Cola Philippines Foundation, commit to support the Armed
Forces of the Philippines by providing supplies of beverage products that will
contribute to their well-being during their time of service.
The
troops deployed in Marawi City will be given priority. A steady supply of
beverages, which includes sports drink brand Powerade, Coca-Cola, and bottled
water Wilkins Pure will be provided daily. Aside from being a beverage, bottled
water is also used in the battlefield to clean and treat wounded soldiers.
Major
General Benjamin Madrigal Jr., Division Commander of the 4th Infantry
Division in Northern Mindanao said that the support given by companies like
Coca-Cola and private individuals boosts the morale of the soldiers. While
combat is the expertise of the troops, going to war and putting their lives on
the line is the least of the things that they hope for.
The Coca-Cola System in the Philippines will
also be extending additional support through the implementation of various
sustainability programs for the Filipino troops and their families. A
memorandum of agreement will be signed between the parties to formalize the
support for our uniformed personnel.
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