Doraemon "I'm your Hero" Campaign
Many of us have a story of being
unmercifully teased when we were younger, some even get bullied to an extent
that it’s causing us pain. Its part of growing up they say and pretty much
every child have experienced it. Some may be harmless but still you wish
there’s someone who will always be there for you, defend you, take care of you,
and be your good friend all the time. Someone like Doraemon.
Our favorite 90’s TV companion is
a friend and a hero to us. Someone Heroes may come in various shapes and sizes.
You may be used to the typical masked caped crusader with superhuman strength.
But Doraemon is different from these. He may even look cute and sound, but his
heroic qualities go beyond the physical.
Doraemon is a cat-type robot sent
back in time from the future to help and guide a young boy named Nobita.
Instead of confronting his daily difficulties, Doraemon gives Nobita some other
ways to cope. In this manner, he shares valuable principles that will form
Nobita’s character.
Doraemon does not just give
advice. He also has some techy tricks up his sleeves, or rather his 4D pocket.
He uses these gadgets to keep Nobita out of trouble, sometimes ones that he
started himself. Some of these secret gadgets which we are very familiar with
are:
TheTakecopter - place this
handy propeller on top of the head and get ready to fly!
The Dokademo door - also known
as the Anywhere Door, takes you where you want to go within the limits of 10
light years.
But what makes Doraemon popular
among kids and the young at heart is at the end of every adventure, he never
fails to impart values. Honesty, perseverance, courage, family, and respect for
elders while still lending a comic flavor to all his adventures.
FROM TRADE SHOW TO ROAD SHOW
Doraemon’s happy, helpful, and
heroic character is being made known beyond the confines of anime and TV shows.
He continues to spread fun and learning through metro-wide events for
Elementary students. The School Adventure is a series of shows happening from
August to September 2017. Beginning on August 2 at UNO High School and
on August 24 at the College of the Holy Spirit. Doraemon believes in bringing
out the best in every kid. Inspiring to make heroes out of each and every kid
on a day of fun-filled activities with Doraemon, we aim to promote positive
values to shape kids to be heroes in their own ways.
Doraemon will also be touring the
metro through a series of mall activities called ROADventure. Starting this
August until December 2017, kicking-off at SM North EDSA – The Block from
August 7 to 13, 2017. The event will showcase the first ever Doraemon “I’m Your
Hero” van where the participants can like, shoot, post, and share their photos
and unique experience during the event together with the 16-ft Inflatable
Doraemon. They will also get a chance to take photos with Doraemon himself!
Check out the schedule below!
This campaign is part of the
ongoing efforts of Animation International Philippines (AIPH) to strengthen
Doraemon’s brand visibility in the Philippines and for the market to be
associated with the brand.
As Mr. Abe A. Franco, AIPH
General Manager remarked during the official launch of I’m Your Hero Campaign
held at the Saisaki Restaurant last July, “AIPH is happy to enhance Doraemon’s
image in the country. That is why AIPH has organized School Adventures for
Elementary students and Roadventure for millennials and young adults. Through
these “I’m Your Hero” tours, Doraemon’s success in the Philippines is very
promising as we move forward to the coming years.”
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