Skip to main content

Doraemon "I'm your Hero" Campaign

Many of us have a story of being unmercifully teased when we were younger, some even get bullied to an extent that it’s causing us pain. Its part of growing up they say and pretty much every child have experienced it. Some may be harmless but still you wish there’s someone who will always be there for you, defend you, take care of you, and be your good friend all the time. Someone like Doraemon.


Our favorite 90’s TV companion is a friend and a hero to us. Someone Heroes may come in various shapes and sizes. You may be used to the typical masked caped crusader with superhuman strength. But Doraemon is different from these. He may even look cute and sound, but his heroic qualities go beyond the physical.


Doraemon is a cat-type robot sent back in time from the future to help and guide a young boy named   Nobita. Instead of confronting his daily difficulties, Doraemon gives Nobita some other ways to cope. In this manner, he shares valuable principles that will form Nobita’s character.


Doraemon does not just give advice. He also has some techy tricks up his sleeves, or rather his 4D pocket. He uses these gadgets to keep Nobita out of trouble, sometimes ones that he started himself. Some of these secret gadgets which we are very familiar with are:

The​Takecopter ​ - place this handy propeller on top of the head and get ready to fly! 

The ​Dokademo door - also known as the Anywhere Door, takes you where you want to go within the limits of 10 light years.

But what makes Doraemon popular among kids and the young at heart is at the end of every adventure, he never fails to impart values. Honesty, perseverance, courage, family, and respect for elders while still lending a comic flavor to all his adventures. 

FROM TRADE SHOW TO ROAD SHOW 

Doraemon’s happy, helpful, and heroic character is being made known beyond the confines of anime and TV shows. He continues to spread fun and learning through metro-wide events for Elementary students. The School Adventure is a series of shows happening from August to September 2017.   Beginning on August 2 at UNO High School and on August 24 at the College of the Holy Spirit. Doraemon believes in bringing out the best in every kid. Inspiring to make heroes out of each and every kid on a day of fun-filled activities with Doraemon, we aim to promote positive values to shape kids to be heroes in their own ways.


Doraemon will also be touring the metro through a series of mall activities called ROADventure. Starting this August until December 2017, kicking-off at SM North EDSA – The Block from August 7 to 13, 2017. The event will showcase the first ever Doraemon “I’m Your Hero” van where the participants can like, shoot, post, and share their photos and unique experience during the event together with the 16-ft Inflatable Doraemon. They will also get a chance to take photos with Doraemon himself!

Check out the schedule below!


This campaign is part of the ongoing efforts of Animation International Philippines (AIPH) to strengthen Doraemon’s brand visibility in the Philippines and for the market to be associated with the brand. 



As Mr. Abe A. Franco, AIPH General Manager remarked during the official launch of I’m Your Hero Campaign held at the Saisaki Restaurant last July, “AIPH is happy to enhance Doraemon’s image in the country. That is why AIPH has organized School Adventures for Elementary students and Roadventure for millennials and young adults. Through these “I’m Your Hero” tours, Doraemon’s success in the Philippines is very promising as we move forward to the coming years.”   

Comments

Popular posts from this blog

Dina dela Paz, Awarded as Most Influential Filipina in the World

Another Filipina awarded in the 100 MOST INFLUENTIAL FILIPINA IN THE WORLD.
Dina Dela Paz-Stalder, a skincare expert, was awarded with this prestigious recognition, specifically in the Founder and Pioneer Category (Global FWN100 Award) in Toronto, Canada on October 27, 2017, by Filipino Women’s Network. She was selected from an outstanding field of nominees from around the world.

The Global FWN100 Award™ recognizes 100 Filipino women who are changing the face of leadership in the global workplace.  It distinguishes them for their outstanding work in their respective fields, and further recognizes them for their achievement and contributions to society.  Dina Dela Paz-Stalder’s award and global recognition is another evidence of Filipino pride as she proves that Filipinos are also global leaders in terms of skincare innovations and extraordinary leadership.

Started from just a small steel pot for skincare formulations,  she now owns and leads the Stalder Group of Companies which includ…

City Garden Grand Hotel Holds 2nd GRAND Skills Competition

Today, students from the Far Eastern University, National University, Philippine Women University, Lyceum and the University of Sto. Tomas got together for City Garden Grand Hotel’s 2nd GRAND Skills Competition.


For the second time City Garden Grand Hotel hold the competition where the top 5 schools competed for the chance to be the best in the following categories: Table set up with Centerpieces, Food Art, Bartending/Cocktail Mixing, and Gourmet Student Meals.






For six hours, students took the time to set up tables with their own theme and menu, prepared gourmet meals, food art and concoct drinks. Then it was time for the judges to pick the best among the best. Judges includes Chef Miko Aspiras, Jill Meneses, Chef Dennis Peralta, Jason Hussein Ali, Jordan Tan.






Here is the list of winners for the following categories:
FOOD ART

1st Place:Far Eastern University (FEU) 2nd Place:LYCEUM 3rd Place:National University (NU)
GOURMET STUDENT MEALS
1st Place:LYCEUM 2nd Place:NU 3rd Place:University of Sto. …

POSIBLE.NET officially launched as it empowers Filipino MSMEs with greater possibilities

Thinking of a lucrative investment? Nope, this is not a get-rich-quick scheme but something you can depend on for many years to come. As we live in the digital world, we’re looking for ease and comfort while we do our daily transactions. Time is gold for everyone, and so does for our customers who want things fast and not bothersome. Introducing POSIBLE.NET, the latest aggregator of digital services that caters both to clients and those into small businesses.

Last January 24, 2018 POSIBLE.NET was officially launched at Holiday Inn and Suites, Makati City. With over 1,600 retailers nationwide to date, POSIBLE.NET targets to become the dominant community-based digital transactions network in the country and looked forward to a year full of possibilities, going with the theme “Empowering the Filipino MSMEs of Today.”


POSIBLE.NET, founded two years ago, currently offers more than 300 digital services to over a million Filipino consumers and has already generated close to P2 billion worth o…