Winners of Citi Microentrepreneurship Awards joins intensive workshop on microenterprise management and development
As part of the follow-on activities to
the 2016 Citi Microentrepreneurship Awards (CMA), a joint
undertaking of Citi Philippines,Bangko Sentral ng Pilipinas, and Microfinance Council of the Philippines, the
University of the Philippines Institute for Small-Scale Industries (UPISSI) recently
held the CMA – Microenterprise Management &
Development Program,
an enriching five-day event that brought together business management and
finance mentors and the CMA winners, where practical insights on
entrepreneurship and personal finance were imparted to participants.
Among the relevant topics covered
include Living, Discovering, and Envisioning One’s Entrepreneurial Potential;
Operations Management; as well as the8 P’s of Marketing, Financial Management
for Small Businesses. Each session was capped by intensive workshop sessions
wherein participants were given the chance to apply their learnings to
real-life situations particularly to their own respective small and micro-enterprises.
Aneth Lim, Public Affairs and Corporate
Citizenship Head of Citi Philippines,welcomed the winners on the first training
day and congratulated them for taking the first step towards becoming Iskolar ng Bayan (nation’s
scholars). “By investing your time on
this course, you are able to take advantage of the wealth of academic and practical
entrepreneurial knowledge available from UP, the country’s leading academic
institution. By the end of this course,
you can proudly declare yourselves to be UP graduates.”
Lim also took the opportunity to share
Citi’s continuing commitment to microfinance and the CMA program. “Beyond recognizing the country’s micro
economic heroes, the CMA program seeks to offer relevant training, coaching and
mentoring to our winners. We have seen
individuals that were given such access strengthen their ability to grow and
sustain their enterprises. As a result, the
microentrepreneurs are able to aid and improve the quality of life for their
families, but also their communities with new jobs created as a result of
enterprise growth.”
UP Diliman Chancellor Dr. Michael L.
Tan, a member of the CMA National Selection Committee, also graced the opening
ceremony of the training. In his speech,
Tan extolled the significance of thesaid event.“The UP ISSI, which was
established to assist and promote the development and growth of the small scale
industrial sector, is proud to host the CMA
– Microenterprise Management & Development Program. I am certain that
the advice and lessons learned across the five days will go along way in
helping the CMA winners.”
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