Foodpanda embarks on a new chapter in its brand evolution and unveils a fresh new look and exciting features
Getting
hungry and you want your favorite food delivered straight to your dining table
yet you also want other food combination that suit your present mood? Never
fear, Foodpanda is here. Foodpanda, the on-demand international food delivery
service, is getting a fresh new look across its markets, offering its customers
a new visual identity to accompany its renowned service standards and vision to
deliver good food into people's every day.
The brand’s
enhanced look and feel is set to create value and impact in the fast-growing
food delivery industry, specifically with its new outstanding pink color. The
panda, an iconic brand symbol, will remain at the forefront, but has been
tweaked into a rounder, more modern version. The use of a simplified shape in
terms of color and line weight has also come into place, while keeping the
friendliness and enhancing the memorability of the logo. In addition, the font
has been updated to be more contemporary, in line with the brand’s new
direction.
“We are very excited to deploy our refreshed
brand image and spread our new signature pink color across our markets. This
marks the beginning of a new era and enables us to further stand out in the
streets of the cities we cover.” says Julian Dames, Global CMO at Foodpanda.
No matter the craving or price range, Foodpanda opens all of its
cities up to an exciting world of flavors – only now, it will do so with a new
distinctive pink color. The Foodpanda app and websites
are introducing an improved user-friendly interface and design, as well as
several new features. Customers will now be able to receive dynamic delivery
times which take into account dish preparation, rider availability and time to
reach their desired location, down to the last minute. In addition, Foodpanda has also
introduced a live tracking feature, which would allow customers to watch in
real time, as their orders make their way from their favorite restaurants right
to their doorstep, hassle free!
The rider equipment and in-restaurant material will also incorporate the new design and logo, without any service quality changes for customers or partner restaurants.
“We took the refreshed design as an
opportunity to improve our visibility and also provide even more safety to the
riders. Not only are uniforms eye-catching with the pink color, but rider
jackets are also lightweight and water resistant. We have also added reflective
material in different parts of the rider uniform, that will be more noticeable
to others on the road. This combination of style and safety will ensure being
noticed on the street, and will also allow riders to enjoy wearing them while
staying safe.” adds Dames.
Curious
to see the new and improved Foodpanda? Visit our website and download the
app on IOS or Android now!
For more
info, follow Foodpanda:
Facebook:
https://www.facebook.com/food panda philippines/
Twitter:
@FoodpandaPH
Instagram:
@Foodpanda_ph
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