New Handwashing Music Video of Alden Richards Sets the Tune for a worry-free Christmas
‘Tis the season to be jolly and worry-free; as Safeguard, the nation’s
leading soap that stands for germ-protection; sets the tune for a healthy
Christmas celebration with the newest hand-washing music video, “Five Hugas ng
Krismas.”
Featuring the charming voice of local celebrity and “Pambansang Bae”
Alden Richards, the music video stresses the importance of having clean hands
this Yuletide season through a colorful and energetic finger-tutting
choreography set to a classic Christmas melody. This is Safeguard’s creative
response to an alarming discovery from the first Philippine Handwashing Index
(PHI), with results showing that most Filipinos do not wash their hands
regularly and diligently. PHI is a breakthrough study commissioned by Safeguard
to have a closer look at the hand-washing habits of Filipinos.
The message of the music video is simple yet impactful: “Angbawathugas,
dapat Safeguard hugas”. This means only trusting the best when it comes to
germ-protection, by simply following these five non-negotiables on when to wash
your hands: before mag-mano, after banyo, before kumain, after playing, and
before mag-bonding.
“A joyful Christmas is a Christmas that is spent with family and friends
– happy and worry-free. A lot of us take hand-washing for granted, and since is
it a good way to prevent illnesses, it’s important to remind the people to
continuously wash their hands the Safeguard way,” says Alden Richards.
Director Sid Maderazo and Assistant Director ManmanAngsico, a veteran
theater actor and vocal coach, are the masterminds behind the creative
execution of the “Five Hugas ng Krismas” music video. In it, the finger-tutting
choreography features five hands that represent the five points of the star –
reminiscent of the Filipino Christmas parol. For the background, sliding panels
and creative props help depict the different times one should remember to wash
their hands, specifically during those festive moments that define a Filipino
Christmas. From bonding with the family over karaoke, to digging in on the
delicious spread of local rice cakes, the music video is a fun and creative way
to create awareness about the value of hand-washing.
“Sometimes the simplest of ideas can be the most challenging. The
intention was to shoot the scenes seamlessly with live
moving backgrounds. The easy route was to use green screen, but where’s the fun
in that? It was all about great team work from everyone involved, and in the
goal of sharing about an advocacy worth sharing to kids and the young-at-heart
alike,” shares Director Sid Maderazo.
Clean hands for every Filipino
Through the Five Hugas ng Krismas music video, Safeguard aims to address
the serious problem with the poor hand-washing habits of Filipinos, which was
uncovered by the first Philippine Handwashing Index. The study found that seven
out of ten Filipinos claim to wash their hands with soap after using a public
toilet, but only two really do. To add, only water is being used when
hand-washing by 60% of women before cooking, and 40% of women before feeding their
kids
Children are the most prone to sickness, yet 66% of Filipinos have
noticed or witnessed children not washing hands after using the toilet; and 40%
of Filipinos do not wash their hands before touching young children.
“The results of the Philippine Handwashing Index prompted Safeguard to
come up with a creative solution to keep hand-washing a top-of-mind habit in
every home. Through “Five Hugas ng Krismas”, we want to work together to
instill proper hand-washing habits in time of the holiday season, where
Filipinos touch and and are in frequent contact with relatives and friends,”
explains JiaSalindong-Du, Safeguard Philippines Brand Manager.
For over five decades, Safeguard has been a dedicated hand-washing
advocate, promoting proper hand-washing habits with a wide range of
antibacterial soaps that provide family protection against germs for up to 24
hours.
Watch
and share the Five Hugas ng Krismas music video to spread awareness about the
proper handwashing habits this season of joy
0 comments