BUM Bares First Ever #BUMXPepsi Collaborative Collection
#BUMXPepsi is a collaborative, limited edition collection between the
one of the most iconic global consumer brand—PEPSI and one of the country’s
hottest street-wear retail brand—BUM. Indeed, the partnership will reflect BUM's
core silhouettes and trendy looks with Pepsi youthful appeal. The
limited-edition line is all about self-expression and the ‘Live for Now’
moments.
"The BUMxPepsi collaboration promises to be a beautiful collision
of adventurous creations that would surely suit the discriminating taste of
today’s generation. The capsule collection will reflect BUM’s core silhouettes
and trendy looks with Pepsi youthful appeal.
“It will be available today in all our boutiques and leading department
stores nationwide," says Nathan Luke Atienza, BUM's VP for Marketing and
Finance.
#BUMXPepsi Limited Collection is based on the iconic color palette and
logos of both brands—BUM and Pepsi; fused design elements and street style that
can draw that youthful appeal. The line consists of t-shirts, jogger pants and
shorts and outerwear, as well as caps and bags. During the event, fashion and
entertainment personalities came to grace the momentous event; the likes of BUM
youth endorsers—Bianca Umali; Miguel Tanfelix; Jazz Ocampo; Joshua Camacho
Bulot, Bryan Doronila del Rosario, Kim Lawrenz Ordonio of JBK Band; Janeena
Chan, a TV presenter, online influencer, lifestyle blogger and host of Chinoy
TV on ANC (ABS-CBN News Channel); DJ Jhaiho of MOR 101.9; and Kapamilya
star—Andrea Brillantes.
For more information visit, bumequipment.com.ph or follow BUM’s social
media accounts on Facebook, Instagram and Twitter--@officialbumph.
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