Havas Ortega introduces Ma. Criselda “Shayne” Garcia Madamba as its new Chief Digital Officer
Ma. Criselda “Shayne” Garcia Madamba is the new Chief
Digital Officer of Havas Ortega. She will drive the company’s digital products
to meet the needs of their clients as they take the next quantum leap in the
digital space.
With
her rich experience from media planning to business development and performance
marketing, her role at Havas Ortega is to propel all digital operations. She
will lead the following pure player brands of the Agency: Socialyse, a digital integrated social
media solution which combines owned, earned, paid and shared social media
activities for audiences to be engaged; Affiperf,
the programmatic pure player that combines the best of technology with data
savvy human expertise to provide solutions; and Ecselis, a business specialized on online performance marketing
that aims to increase the possibilities
for prospect conversions through tracking and analytics.
Shayne
has been in the media business for more than 16 years. Her advertising journey
began at Starcom followed by other notable companies in the industry such as
Carat, UM, Mediacom, iProspect, and now with Havas Ortega. She has received
national and international accolades. She led her former agency to a Silver
award for Campaign Asia’s Digital Agency of the Year in 2017. She was also
named into the exclusive '40 Under 40 List' in APAC also by Campaign Asia last
2016.
Hermie de Leon, Managing Partner of
Havas Ortega and CEO of Havas Media Group says, “Many clients are undergoing
massive digital transformations. We need to re-define the role of agencies in
the new ecosystem. We brought in Shayne to lead this change.”
Thoughts on her big career move, “My journey with iProspect will always play
a huge role in my agency career since it was like home to me for six
years. However, this time I am opening a new chapter in my life and I
hope our industry will embrace me with this new adventure. No words can
contain how honored and privileged I am to join Havas Ortega as Chief Digital
Officer. I sincerely thank Vishnu Mohan, Jos Ortega, Hermie de Leon, and
Tonypet Sarmiento for believing in my capabilities. I am more than excited to
teach and learn from my team in the long run as there is always something new
in the information age.”
Aside
from her advertising life, Shayne is also passionate about education. She has
spent years teaching in UP Diliman and UP Manila. She is also a regular
subject-matter-expert at the Certified Digital Marketer Program and would give
several talks in multiple marketing events locally and abroad.
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