Shopee Partners with P&G to Launch Debut “Super Brand Day”
Shopee,
the leading e-commerce platform in Southeast Asia and Taiwan, officially
launches Super Brand Day to recognise key brand partners, and provide them with
exclusive marketing support to reach out to around 12 million Shopee users
across the Philippines. Every installment of Super Brand Day will feature an
in-app “takeover”, a revamp of the Shopee app interface to highlight one of
Shopee’s leading Shopee Mall brands for 24 hours.
For its debut Super Brand Day, Shopee will be
partnering with leading FMCG brand, Procter & Gamble (P&G) to bring
users exclusive deals and promotions across P&G’s beauty brands.
Terence Pang, Shopee’s Chief Operating Officer said, “At Shopee, we are always looking for ways to
strengthen our brand partnerships in order to give our users access to
exclusive deals and campaigns from their favourite brands. Super Brand Day was
launched to not only acknowledge the support we’ve had from our key brand
partners, but to also provide them with increased exposure beyond our usual
campaigns. Shopee will also be providing all featured brands with
exclusive marketing and operational support so that they can more effectively
reach out to users across the country.”
Shopee’s debut Super Brand Day with P&G will kick
off on June 25 and culminate in P&G’s exclusive 24 hour in-app takeover on
28 June. Users can look forward to daily flash deals happening two times a day,
and exclusive deals and bundle promotions across P&G’s beauty brands
including Olay, Safeguard, Pantene, and Head and Shoulders. As an added bonus,
P&G will also be offering gifts with purchases, limited to the first few
thousand orders made on P&G brands.
“Shopee’s first Super Brand Day also marks the start
of our partnership with P&G, and we look forward to bringing users even
more collaborations with P&G in the months ahead,” added Pang.
For more information, visit www.shopee.ph.
Download the Shopee app for free on Apple App Store or
Google Play Store.
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