Tanduay partners with Shopee to launch online store
Tanduay
Distillers Inc., makers of the world’s number one selling rum brand, has
recently partnered with Shopee, the leading Singapore-based e-commerce platform
with 12 million users in Southeast Asia and Taiwan, to launch the Tanduay brand
international online store.
The
e-commerce store features carefully curated products previously available only
at the Tanduay store in Century Park Hotel such as original apparel, bags, and
accessories. This dedicated in-app space will allow shoppers to easily access
authentic premium items and products from one of the country’s well-loved
Filipino brands.
Paul
Lim, chief marketing officer of Tanduay, said the partnership with Shopee is
aligned with the strategy of the company to continuously improve ways and find
new avenues to make Tanduay accessible to a broader market.
“Tanduay
is now an official Shopee partner. Online shopping has continued to gain
traction in the region with the increasing internet and smartphone penetration.
We are excited about the opportunities that our partnership will open for our
business. As of now, the move is consistent with our core strategies to reach a
growing global market of online shoppers,” Lim shared.
Brand
manager Edzel Ty further said that more products are expected to be added to
the Tanduay Brands International online store in the succeeding months. “We
have chosen to partner with Shopee because insights from all our marketing
efforts point towards the future of commerce online. With Shopee, we are making
our products available to them with several payment and delivery options all
for their convenience,“ he explained.
Last
June, global spirits think tank Drinks International revealed Tanduay has taken
over the world’s number one spot from a list of rum brands that has long been
dominated by Bacardi.
Tanduay Distillers
Inc. is a member of the LT Group of Companies. Tanduay is the Philippines’ top
rum maker, which is also distributed in the United States. Likewise, the company
produces whiskey, brandy, gin, vodka and other flavored spirits.
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