ICATS on the "ART" of Corporate Dressing
Arthuro
Reyes “Arth” De Leon, Program and Training Head and Co-founder of the
International Cabin Attendant Training School (ICATS), recently completed a
Corporate Image Consultant Certification Course at the Sterling Style Academy
in New York City.
The
course will enable De Leon to expand ICATS’ Campus and Corporate Image Program
and help students and professionals look good and become more successful in
life. The expanded dress for success program is open to those who want to
improve or enhance their corporate image and is exclusively being offered by
ICATS, the country’s premier learning institution for flight attendants.
“My
days in New York were unforgettable. I learned a lot from the modules I
studied. Among others, I was taught how to choose the right clothes based on
the color of the eyes, hair, and skin; how to select the best fabric and
texture of clothes to stand out in the corporate world; and how to pick the
right outfit based on a person’s body. These are just some of the things you
will also learn if you study at ICATS,” De Leon revealed.
Among
others, De Leon trained in Professional Degrees of Dress for Men and Women,
Color Analysis, Body Analysis, Fashion Styles, Individual Personal Style
Evaluations and Corporate Image Seminars, and Corporate Communication Style
Development. His expertise will increase the chances of aspiring flight
attendants, companies, and students in getting a good job. At the same time, De
Leon’s training will help ICATS develop a more comprehensive and effective
campus and corporate branding programs.
“With
this course, we can strengthen our program and become more credible. Aside from
flight attendants, we like to improve the customer service of other companies
like what we did for Victory Liner. By dressing right, employees can look
professional and level up to the high standards of flight attendants when it
comes to the clothes they wear,” he explained.
Other
companies that have benefitted from ICATS Corporate Image Program are SEAAIR,
Megaworld Corporation, China Bank Savings, United Pharma Plus Inc., and the
Philippine National Bank Savings.
Studies
show that wearing the right clothes will not only make you look good; they can
also make you more productive and more successful in life. Scientific American
said a good wardrobe can improve thinking and negotiating skills as well as
boost hormone levels and heart rate to give a person the confidence to succeed.
Social
Psychological and Personality Science reported that subjects who wore formal
clothing did well in abstract thinking. They were more creative and better at
strategizing. This gave them feelings of power. Furthermore, the Journal of
Experimental Psychology said that male subjects who dressed up became better
negotiators and got more profitable deals than those who dressed casually.
With
ICATS’ Campus and Corporate Program, De Leon hopes that fresh graduates will
get the jobs they deserve. Company employees will also benefit from the program
since it will improve their appearance and contribute to a high degree of
professionalism in the workplace.
ICATS
is located at Unit 907-A East Tower, Philippine Stock Exchange Center, Exchange
Road, Ortigas Center, Pasig City. For more information, visit http://www.icatsonline.com/
like their facebook account ICATS.ph or call 470-7523 local 801,
0917-8222366, or 0939-9144309 .
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