BAVI is first Filipino company to provide leadership coaching to store managers
Bounty
Agro Ventures, Inc. (BAVI), makers of Chooks-to-Go, has created Leadership
Development, an internal coaching unit that provides leadership coaching programs
to middle management employees and even first-time management trainees.
Since
its launch in 2017, the Leadership Development unit has rendered an estimated
more than 600 hours providing leadership seminars and coaching to about 100 store
managers who handle more than 1,000 stores of BAVI’s roasted chicken brands
nationwide.
“The
results have been promising so far. Since people undergo coaching, they have
someone they can talk to, process their experiences, come up with better ideas,
and therefore, better performance,” shares Atty. Nedo Sasing, BAVI vice president
for Human Resources.
In
a recent evaluation, BAVI discovered that business units that undergo coaching
delivered five percent more sales versus those that did not, a huge boost given
the large volume of chicken that the company brings to Filipinos every day.
In
some large multinational and even Filipino-owned companies, it has become a
practice to send top-level executives to leadership coaching seminars and
workshops or contract external groups for a series of leadership training sessions
among middle
management employees.
But
BAVI president and general manager, Ronald Mascariñas, took a leap of faith, choosing
to invest in an internal coaching unit with a deep understanding that the 21-year-old
company will need high quality leaders from top-to-bottom to ensure its success
in the next decades.
"BAVI
is the first Filipino company that I know that has deliberately and extensively
used leadership coaching as a strategy to improve business performance,"
said Gerry
Plana, Investors in People Philippines CEO and People Management Association of
the Philippines past executive director. “Their decision comes from a firm
belief that corporate excellence is strongly driven by leadership excellence.
And leadership excellence can only be ensured through a continuing
coaching process and not a one-off leadership event.”
Leadership
Development spearheads BAVI’s organizational development programs and is on
track to expand its coverage to other company units and impact as many
employees as possible with coaching.
BAVI
president and general manager Ronald Mascariñas believes in investing in people,
regardless of rank or tenure, and providing what they need to be the best
version of themselves.
0 comments