First Wave of Shopee 11.11-12.12 Big Christmas Sale an Outstanding Success Due to Users’ Support; Achieves Over 11 Million Orders in 24 Hours
November 11 is such
a memorable day for Shopee, the leading e-commerce platform in Southeast Asia
and Taiwan, as it announces the success of the first wave of the Shopee 11.11 -
12.12 Big Christmas Sale which resulted to an overwhelming support from
millions of its users, thus breaking its record from last year, as early as 7:46 AM (+8 GMT)!
More than 11 million orders was recorded,
across the region, on November 11, around
4.5 times that of its 2017 record. The total visits hit over 42 million as shoppers snapped up unbeatable deals across
all categories. While over 58,000 items
were sold in a single minute, the highest recorded sale.
Terence Pang, Chief Operating Officer of Shopee, said, “As our biggest Shopee 11.11 Big Christmas Sale shopping event
to date, this year’s sale was extremely well-received by users, and again
surpassed all past achievements in record time. The year-on-year growth of our 11.11
performance proves that this will continue to be an integral part of the
year-end shopping season for shoppers in the region. We would like to thank our
loyal users for their support in making this year’s event our most successful
one yet.”
Shopee 11.11 Big Christmas Sale performance in the
Philippines
This year’s Shopee
11.11 Big Christmas Sale in the Philippinesfeatured an upsized package of
non-stop promotions atup to 99% off; the comeback of the popular in-app game,
Shopee Shake; and exclusive deals from Shopee’s brand and strategic partners.
On November 11, top
participating brands and sellers enjoyed up
to 1,159 times their average daily orders and an average of over 1,500% increase in traffic. Women’s Apparel, Mobile & Accessories, and Home & Living emerged
as the top three categories. Highly sought after products on that day included:
●
Maybelline’s SuperStay Matte Ink
Un-Nude Liquid Lipstick
●
Sandisk Ultra Micro SD
●
Timeless Manila’s Mystery Box
Mobile continues to drive online shopping forward
In line with the
growth of mobile commerce in the region, Shopee’s mobile-first strategy
continued to be a key success factor for this year’s Shopee 11.11 Big Sale in
the Philippines, with around 95% of
orders made on mobile.
In-app games continue to grow in popularity
Shopee’s iconic
in-app game, Shopee Shake, continued to engage users throughout Shopee 11.11
Big Christmas Sale. Shopee Shake was played around 2 million times in the Philippines throughout the entire
campaign.
Surprise
Celebrity Delivery
To thank users for
their continued support, Shopee will be holding another installment of its
Surprise Celebrity Delivery series. From November 17 to 24, several lucky users
will have the chance to meet their favorite celebrities including comedian
Ethel Booba, actress Ruffa Mae Quinto, and actor Tony Labrusca, who will
personally deliver Shopee orders made from November 13 to 23 to their
doorsteps. The event will be broadcasted on Shopee’s Facebook Live on November
17, 19, and 24.
“We owe our success
to the continued support of our users. Shopee will continue to innovate to
bring users more exciting campaigns, activities, and features; and to work
closely with our sellers, brands, and partners, to deliver an unmatched
onlineshopping experience. We are excited to kick-off the next round of Shopee
11.11 - 12.12 Big Christmas Sale, and invite everyone to check it out,” closed Pang.
The Shopee 11.11 -
12.12 Big Christmas Sale will continue with its second wave of promotions
happening from November 26 to December 12. Users can expect unbeatable deals
and huge discounts from leading brands and partners, plus exciting activities
with Shopee’s Brand Ambassador Jose Mari Chan.
For more
information, please visit https://shopee.ph/
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