SM Supermalls wins Marketing Company of the Year in 2018 Agora Awards
SM Supermalls was
hailed as winner of the most coveted Agora for Marketing Company of Year in the
39th Agora Awards at the recently concluded Awards Night last
October 19, held at the Okada Manila Grand Ballroom.
“Innovation has
always been at the core of SM’s growth as exemplified by our founder Henry Sy
Sr. when he opened SM North Edsa over 30 years ago in the swampland of Quezon
City to today, as we partner with first-in-market global brands and introduce
never-seen-in-the-Philippines activations that inspire family fun moments and
bring smiles to children’s faces,” says Steven Tan, SM Supermalls Chief
Operating Officer.
While Philippine
Marketing Association hosts the Agora Awards annually, there has not been a
winner of the Marketing Company of the Year for the past two years. Deemed as
the Oscars of the Philippines’ marketing industry, the Agora Awards honor companies
for their excellence, innovation, and contributions in the field of marketing.
The SM Group
received its first Agora Award in 1999, where Mr. Henry Sy Sr. was presented
with The Agora for Outstanding Achievement in Entrepreneurship – Large Scale.
In 2004, The SM Foundation was given The Agora for Outstanding Achievement for
Advocacy Marketing.
Receiving the
Agora for Marketing Company of Year is indeed another historical and defining
milestone for the SM brand as the conglomerate continues to immortalize Henry
Sy Sr.’s dream to serve and bring smiles to millions of Filipinos from all over
the country.
For more
information, check out www.smsupermalls.com, or its Facebook, Twitter and
Instagram accounts: @smsupermalls.
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