Shopee Philippines Names Xiaomi, Maybelline, and The SM Store as its Most Popular Brands in 2018
Building
on the buzz of the new year, Shopee Philippines unveils the top categories and
brands in 2018 ahead of the first Payday sale of 2019 from 10 to 18 January.
Electronics, Health & Beauty, and Home & Living emerged as the top
categories for 2018, with Xiaomi, Maybelline, and The SM Store topping the
charts for each category.
Martin Yu, Associate
Director, Shopee Philippines, said, “Shopee
Philippines achieved many exciting milestones in 2018, including the launch of
Shopee Mall which cemented our position as a one-stop online shopping destination
and delivered increased convenience for users seeking a more diverse online
shopping experience. Since its launch, Shopee Mall has seen tremendous growth
due to strong support from both brands and shoppers in the Philippines. In
2019, we will continue to expand our assortment on Shopee Mall to give users
even better deals from leading local and international brands and retailers.”
Xiaomi emerges as
best-selling electronics brand in Shopee Philippines
The
electronics category recorded around
300% increase in orders in 2018, becoming one of the top 3 categories on
Shopee Philippines as Filipinos shopped for tech products online more. Shopee
catered to this trend by onboarding leading electronics brands on Shopee Mall
and also launching Shopee Gadget Zone, a dedicated portal featuring Lowest
Price Guaranteed deals on tech products from top brands including Xiaomi,
Samsung, and Oppo.
Xiaomi emerged as the top electronics brand on Shopee Philippines in 2018.
Xiaomi enjoyed a strong debut on Shopee Philippines as the Redmi 5 smartphone
sold out in less than a minute during the brand’s first flash sale in April. It
was also one of the most sought-after brands for Filipinos, as “Xiaomi” was
searched around 900,000 times on
Shopee Philippines over 2018. Finally, one of its most awaited smartphones, the
Pocophone F1, sold out in 16 minutes on
flash sale during Shopee 11.11 Big Christmas Sale.
In
addition, televisions were also popular among Shopee users in 2018, as TV
brands Ace, Mass, and Avision ranked among the top 5 electronics brands on
Shopee Philippines.
Consumers snap up bath and
bedroom supplies as The SM Store leads Home & Living
Home
& Living was also among the hottest categories in Shopee Philippines in
2018. Bath and bedroom supplies were especially popular among Filipino users;
on average, over 2,000 bath and
bedroom-related products were sold every day. In line with the global trend
of cutting down on plastic use, around
400 stainless steel straws were sold per day on Shopee Philippines in 2018.
The SM Store, the largest department store chain in the Philippines, was the number
one brand in the Home & Living category in 2018. Insulated tumblers, oil diffusers, and hard case luggage bags were
the hottest products on The SM Store as the brand saw robust performance over
the year, ranking among the best-selling brands during Shopee 12.12 Big
Christmas Sale.
In
line with the growing popularity of online shopping among men, there was also
an increase in demand for electrical appliances and power tools as TCL, Bosch,
and Lotus ranked among the top 10 Home & Living brands.
Maybelline crowned the
queen of Health & Beauty
Health
& Beauty rounds off the top categories on Shopee Philippines in 2018 as
Shopee users continued to snap up skincare products and cosmetics.
Maybelline emerged as the top beauty brand on Shopee Philippines after a fruitful
Shopee 12.12 Birthday Sale, where it sold over
50,000 items on 12 December alone. Maybelline’s success was driven by
several hit products launched in 2018, such as the Superstay Matte Liquid
Lipstick, Hypercurl Mascara, and the Fit Me Liquid Foundation. Filipino
users were also interested in skincare and personal grooming, with P&G,
Nivea, Unilever, Johnson & Johnson, and Garnier also named among the top
Home & Living brands.
Shoppers
can look forward to even better deals from their favorite brands on Shopee in
2019, starting with thefirst Payday Sale
of the year from 10 to 18 January. Users can enjoy free shipping with a
minimum spend of ₱150, up to 7 rounds of flash sales daily, and the return of
the new interactive live quiz game Shopee Quiz after a strong debut during
Shopee 12.12 Big Christmas Sale.
Download the Shopeeapp for free
via the App Store or Google Play.
0 comments