The Philippines makes a splash at the ATF 2019 in Vietnam
With an estimated US$ 475,000.00
business leads generated during the four-day event,
the
participation of the Philippines in the recently-concluded ASEAN Tourism Forum
(ATF) in Hanoi, Vietman was a resounding success for the Tourism Promotions Board (TPB) with the Department of
Tourism (DOT).
A 270 sqm. booth was
secured by TPB to showcase the inviting array of local destinations,
attractions, and special interest programs the Philippines has to offer. The Philippine
Late Night FUNction, held on the third day of ATF, was very well attended, with
fantastic prizes raffled off to lucky attendees. A sumptuous spread of favorite
local dishes was served at dinner, with talented Pinoy performers providing the
evening’s entertainment.
Spearheaded by Tourism
Secretary and TPB Chairperson Bernadette Romulo-Puyat, the Philippine
contingent to the ATF included DOT Undersecretary Benito Bengzon, Jr., TPB Chief
Operating Officer Marie Venus Q. Tan and other officials,
representatives from the Subic Bay Metropolitan Authority (SBMA), eight
hotels/properties, 14 travel agencies/tour operators and an airline.
The TPB’s
goal is for visiting tourists to enjoy an optimal travel experience, thus
extending their stay and spending more while in the country. To achieve this,
their active presence in international forums and events with high attendance
of global influencers is deemed imperative.
“Our fruitful participation
to the ASEAN Tourism Forum 2019 really got us fired up as we kick-off our
various programs for the New Year,” says TPB Chief Operating Office Marie Venus Tan. “We’re totally
excited about the many activities we’re rolling out as a revitalized and
invigorated TPB, as we ramp up our efforts towards placing the Philippines’
back in the global tourism map through targeted, high-impact marketing,
promotional activities, and an array of exciting events.”
Now on its 38th edition,
the ATF is a cooperative regional effort, a must-attend tourism event that
promotes the Association of the Southeast Asian Nations (ASEAN) region as one
tourist destination, with all the tourist industry sectors of the 10 member
nations of ASEAN participating.
With the theme ASEAN: The
Power of One, ATF 2019 which drew over 2,000 delegates—including tourism
ministers, leaders of national tourism agencies, international organizations
and buyers—with the TRAVEX, a platform for the
selling and buying of regional and individual tourism with over a hundred booths,
serving as one of the major components.
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