AXA PH expects digital innovations to drive growth
Keeping up with the digital age and adapting
to the latest technologies is a major part of the growth strategy of AXA Philippines,
one of the leading insurance companies in the country.
This was revealed by Denis Duverne, AXA Group chairman, during his recent
visit to the Philippines. “We
do use new technologies in all parts of our businesses,” Duverne says. He adds
that the Philippine entity is in fact quite advanced in the use of digital tools,
accelerating its strategy to move from being a payer to becoming an encouraging
partner.
“We are also constantly forging digital
partnerships with new economy companies to help keep us up to date,” Duverne
says.
AXA Asia CEO Gordon
Watson who was also in town stressed the importance of data in their business. “Insurance is about data, so we use
data analysis for better underwriting and to better respond to our customers,”
Watson says.
“Our aim is to innovate our business
model,” says AXA Philippines president and CEO Rahul Hora, “This is to enable
our distributors to be better, by providing them tools, such as calculators for
their tablets or laptops, which results in better quality transactions with
their prospects.”
AXA is proud to have its e-Financial
Needs Analysis platform that helps customers learn about their insurance
protection gaps in relation to their financial goals so they can act
accordingly. A ‘light’ version through the chat bot “Coach Finn” can also be
accessed on the AXA website.
Other innovative solutions that AXA has
rolled out in country include MyAmbition, an affordable investment and life
insurance plan that was the first in the country to be made available online,
powered by their proprietary e-commerce platform AXA Ion. Its travel insurance
Smart Traveller is also available for purchase online.
For health plan holders, a medical
teleconsultation service is made available to them. It enables customers to
schedule and have a virtual medical checkup with a doctor over the phone for
simple health concerns.
Auto security policyholders also benefit
from the AXA Assist app’s red button emergency feature, which at one tap can
respond to the caller’s roadside needs.
With further
convenience in mind for its customers, AXA has also developed the e-policy.
E-policy is an electronic copy of their customers’ insurance policy that they can
print, save on their personal storage, and even e-mail to their beneficiaries.
MyAXA app for desktop, laptop, tablet, or mobile gives
customers the power to check their account value, remember due dates, pay for
their premiums, or contact their adviser right from their device.
For more information, visit www.axa.com.ph.
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