Mega Prime and Masflex come together to serve more Filipino homemakers
In
a mutual interest to serving the Filipino homemaker, leading canned food
manufacturer Mega Prime has partnered with kitchenware giant Masflex.
Recognizing the need for affordable and quality products for their consumers,
this partnership will allow both brands to continue empowering Filipino
families when it comes to their kitchen needs.
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Haresh Mirchandani, Masflex
Cookware President; Ram Mirchandani, Masflex Cookware VP for Sales; Marvin Tiu
Lim, Mega Global VP for Sales and Marketing; Michelle Tiu Lim-Chan, Mega Global
VP for Finance, Export and Support Group
“Mega Prime has always been
committed to turning everyday dishes into extraordinary meals through our full
line of premium products. We are always looking for companies like Masflex that
share our goal of enhancing the kitchen experience by helping moms to become
savvy homemakers. Through this partnership, we can continue to provide
activities and offerings that will benefit our consumers,” remarks Mega Prime’s Sales and Marketing Head, Marvin
Tiu Lim.
Before
Masflex, Filipino consumers were forced to buy very expensive global brands
which majority couldn’t afford, and some were forced to deal with the
lower-quality locally-made recycled scrap material cookware that posed a health
risk. Masflex recognized these extremes in the market and decided to provide a
range of affordable products that still had a standard of quality for
homemakers. To answer the needs of the Filipino homemakers love for their
cooking, the Masflex brand was born.
Now,
Masflex has become the country’s leading provider of affordable, easy-to-use,
and high quality kitchen and dining solutions, and has been supportive of the
same cause as Mega Prime.
“We are looking forward to this
partnership with Mega Prime and are very excited about exploring different
sales and marketing initiatives and advocacies that will further enhance our
consumers’ brand experiences,” explains Ram Mirchandani,
Masflex’s VP for Sales and Business Development.
For
more information and updates on the partnership, visit Masflex’s
and Mega
Prime’s official websites.
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