SM malls nationwide celebrate Earth Hour
In observance of
Earth Hour, SM malls across the country will take part in the symbolic
hour-long lights off at exactly 8:30 PM on March 30 in order to spark awareness
on how to take care and take actions for a healthy planet.
Now on its 11th
year with SM, Earth Hour’s worldwide theme for 2019 is #Connect2Earth, a global
campaign to tell people why nature matters. The theme focuses on biodiversity.
It seeks to raise awareness of climate change and get the community involved in
helping care for the environment and all living species.
Participating SM
malls will come up with their own creative executions and programs in raising
awareness about climate change and in getting the community to participate in a
collective effort to care for the environment.
“SM recognizes
the importance of protecting our environment since it is our source of life.
Nature matters to every one of us. This is the reason why we support
conservation campaigns like Earth Hour. A global event such as Earth Hour is
essential to stir widespread awareness and promote solidarity in conserving our
natural resources,” said Liza Silerio, Director of SM Cares Program on the
Environment and Sustainability.
Since its launch
in the Philippines in 2009, the Earth Hour celebration has been marked in more
than a thousand cities and towns while over 15 million Filipinos have joined
the global hour-long lights-off, a gesture to symbolize commitment to the
well-being of the planet
Everyone is
invited to come together at SM, as the malls embrace this advocacy of taking a
step against the accelerating threat of climate change and biodiversity loss.
Aside from Earth
Hour observance, SM has several other environmental sustainability programs
including the Trash to Cash recycling markets in SM malls, daily water
recycling system, automated weather stations, solar rooftops, and environmental
campaigns such as the Green Film Festival. SM Cares is the Corporate Social
Responsibility arm of SM Prime Holdings, Inc. Its advocacies include
Environment Sustainability, Programs on Persons with Disabilities, Children and
Youth, Women and Breastfeeding Mothers, and Senior Citizens.
As a responsible
mall developer, SM ensures that its corporate social responsibility programs
serve as a catalyst for positive change in the communities that it supports. To
know more about SM Cares, you may visit www.smcares.com.ph,
www.facebook.com/OfficialSMCares or email smcares@smsupermalls.com.
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