Glaiza de Castro gives us lady lessons
One of actress Glaiza de Castro’s
recent discoveries is that the blood of a Katipunero
runs in her veins.
“One of my ancestors from my father’s
side was part of the Katipunan but
more on the music and arts side,” she gleefully shares during a shoot as the
brand ambassador for EB Advance, the premium line of the country’s
leading cosmetics brand Ever Bilena.
“When I found out about it, everything suddenly clicked. I like exploring, not
only in my roles and my travels, but also with my hair and makeup. I like
seeing different sides of me.”
Not surprisingly, Glaiza was
especially chosen to be the brand’s newest endorser because of her fiery
personality. “She speaks her mind. She takes on very challenging roles. She’s
for women’s rights. And with the brand being more vocal about this direction,
we wanted someone who is an embodiment of that,” shares EB Advance brand
manager Creole David.
Glaiza admits her desire to standout
in the entertainment industry has earned both praise and criticism from the
public. “People sometimes misinterpret me, especially since I’m not good at
masking my emotions. But I’ve been in this industry more than half of my life
and I’ve learned to ignore criticisms that won’t help me grow as a
person.”
What really matters for her is to encourage
women to be more fearless in expressing their individuality. “It takes a lot of guts, the right
principle and mindset para sabihin mo sa
sarili mo na, ‘ah bahala kayo gagawin ko ‘to kasi alam ko eto yung tama.’ Those
are the women that I really admire.”
A powerful viewpoint that fits
perfectly with the message of EB Advance’s newest digital campaign featuring
Glaiza (seen here: https://www.facebook.com/watch/?v=613707152426939
). In the video, a narrator gives “lady lessons,” enumerating each: “One: Sit
properly. Two: Be dainty. Three: Do as you’re told. Four: be modest about your
looks. Five: Express yourself but not too much.” Meanwhile, a montage of Glaiza
can be seen defying each lesson. The video ends with, “What makes a lady?
Absolutely anything.”
The video also featured EB Advance
products such as EB Advance Lip Define Matte Matic Lipstick, EB Advance Uncover
2 Palette, EB Advance Lash Define, EB Advance Glow Out Highlighter, and EB
Advance LTD Liquid Lipstick, which were used to highlight the actress' striking
features.
As Glaiza, a modern Filipina, explores
more makeup product choices, the campaign gives a sneak peak of new products to
be anticipated from EB Advance: EB Advance Eyeconic Eyeshadow, a six-pan
eyeshadow palette designed to create multiple day to night looks; and EB
Advance BB Stick Foundation, a medium, buildable to full, coverage stick base
with a matte finish.
With the help of EB Advance, Glaiza
believes that women are slowly learning to set their own rules and are
re-defining how to be a modern-day woman.
To
learn more about EB Advance, its products and endorsers, visit Ever Bilena’s
website, www.everbilena.com.ph,
Facebook
page, https://www.facebook.com/EBAdvance and
Instagram https://www.instagram.com/ebadvance/.
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