Pepsi Cola and UP AdCore Partners for this year’s annual Teenspeak competition
What if students
had a hand on how big companies did advertising campaigns or addressed business
challenges for their target market? What difference would their new ideas and
innovations bring to the table?
These were the
possibilities Pepsi Cola Products Philippines Inc. (PCPPI) and the University
Philippines Advertising Core (UP AdCore) sought to challenge in this year's
iteration of the annual Teenspeak competition—"Start with a Sip."
"We've
consistently partnered with educational institutions as part of our desire to
drive inclusive growth for our stakeholders," said Monique Castro, PCPPI
Corporate Affairs and Communications Senior Manager. "We've done lots
activities and initiatives for children like our annual BrigadaEskwela project
and this time we've set our sights on building up the youth through this
competition."
As UP AdCore's
flagship inter-university idea generation competition, Teenspeak aims to test
the strategic skills of students in coming up with creative solutions for a
challenge posted by the organization’s partner brand. A series of mentorships
and boot camps with PepsiCo and PCPPI executives await participants who will
vie for a prize of Php100,000 and an exclusive tour around a PCPPI bottling
plant.
2018 saw a total
of 100 teams from various colleges and universities in Metro Manila signing up,
and on its tenth year the organization is expecting more competitors taking up
the challenge.
"For its
tenth year, UP AdCore joined forces with PCPPI to give participants the perfect
opportunity to gain valuable experiences and learn from the best in the
industry," said Bianca Aquino, Project lead for Teenspeak.
The partnership
coincides with PCPPI's celebration of its 30-year legacy of serving Filipinos
quality thirst quenchers.
Castro added that
the collaboration will assist students in both honing their skills and
deepening their principles by sharing their company values. "While we are
encouraging the participants to expand their thinking and put into practice the
theories they've been imparted with, we will also be imparting to them who we
are as a company and the values we have that propelled us through 30 years of
successful business in the country."
The Teenspeak
bootcamps and mentorships will run throughout March 16, 25 to 30 with the
competition culminating on April 27 for the Finals.
"Teenspeak
and PCPPI are confident that students have what it takes to realize their
ideas," said Aquino. "All they need is to refresh their spirit and
explore their abilities."
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