Rebisco awards 55 sari-sari store owners with store makeover and product in honor of its 55th anniversary
Homegrown
snack giant Rebisco is spreading the anniversary joy to its grassroots business
partners.
As part
of its 55thyear celebration, Rebisco awarded 55 lucky sari-sari store owners withstore
makeover and products for each. The winners were selected among hundreds of
small business proprietors who shared their stories detailing how the snack
food giant has made an impact on their lives and businesses.
According
to Rebisco President Jonathan C. Ng, the project was borne out of a simple yet
poignant motivation: to express gratitude. “Sari-sari
stores are crucial to our business model,” he said. “These entrepreneurs are
our loyal and hardworking community partners who help nourish Rebisco’s
continued growth and success. This project is one of many ways we want to give
back, by empowering them and their businesses.”
Shining
the spotlight
Of the 55
winners, three were featured in an online video recently released by Rebisco.
Ester Recinto, a 66-year-old sari-sari
store owner from Batangas, runs a strategically located store near an
elementary school. She started selling in 1974, with a P300 capital. Over the
years,she was able to grow her business from a cabinet display of Rebisco
products to an actual store.
Twenty-two-year-old
NanameDahoya from Cebu started a sari-sari store to help augment her parents’ meager income and
support her six siblings. She calls Rebisco her “superhero” because the
company’s popular snacks helped her small business grow, thus providing her and
her family a more stable income.
The third
featured winner is Sally Angulo from Zamboanga del Norte. At first, Sally only sold
condiments and vegetables but eventually realized that there was a market for
snacks. After researching her options, she decided to sell Rebisco products
because of its high-quality products at more affordable prices.
“We hope
that their stories inspire others to persevere amid adversities,” Rebisco Trade
Marketing Head Michelle Cenizasaid. “We are grateful to our partner sari-sari store owners for their loyalty
and patronage these past five decades. It truly is an honor for Rebisco to be
an instrument to the success of their
business.”
Stronger
partnership
After a
momentous year-long anniversary celebration, Rebisco looks to the future with
optimism.
“We look forward to sharing more successful
years with our sari-sari store
partners,” Ng added.
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