Summer is made more fun with Everyday is Play Day Year 3
A kick-off of summer fun and the
biggest collaboration of best-loved global toy and children’s brands, brings to
everyone Everyday is Play Day on its 3rd biggest year, launched at
SM City North EDSA, that will surely showcase series of exciting shows and
festivities for both kids and kids at heart in many of your favorite SM
Supermalls from March to October 2019.
This year’s campaign is particularly
extra special as SM Supermalls is partnering with UNICEF, and together, they
are set to promote and instill every child’s right to play, relax, and indulge
through a holistic approach on both their artistic and recreational activities.
Through this team up, they promote their shared advocacy to bring more smiles
to children’s faces across the country.
“SM brings back Everyday is Play Day
with kiddie character meet-and-greets and interactive play that aims to help
develop their confidence and social skills,” said Jonjon San Agustin, SM
Supermalls SVP for Marketing.
Through a showcase of a new found
wonderlands filled with real-play and digital experiences while also featuring
toy collections, play machines and giant interactive displays, SM Supermalls
also pride in delighting everyone with over 30 global brands including Toy
Kingdom’s biggest such as Barbie, Hatchimals, Paw Patrol, Shimmer and Shine,
Pokemon, Shopkins, Beyblade, My Little Pony, and many more.
A reach beyond every kid’s imagination
will also power up the launch with some memory games and scientific experiments
from Nutty Scientist, a colorful ball pit plunge from Ball Pit City, and
special performances and appearances from previous winners of The SM Little
Stars, the Concio sisters, celebrity Supermoms,
and mascots from participating toy brands.
Don’t forget to let your kids
#EatPlayShopInTheCity this summer at these participating malls:
SM
City North Edsa, SM City Fairview, SM City Novaliches, SM City San Jose Del
Monte, SM City Manila, SM City San Lazaro, SM City Sta. Mesa, SM City East
Ortigas, SM City Taytay, SM City Angono, SM City Marikina, SM City Masinag, SM
City San Mateo, SM City BF Paranaque, SM City Sucat, SM City Bicutan, SM City Las
Pinas, and SM Center Muntinlupa.
For more information, visit SM
Supermalls’ official website at www.smsupermalls.com,
or its Facebook, Twitter and Instagram accounts: @smsupermalls
0 comments