Muhlach family shows the importance of family togetherness in their newest Jollibee Chickenjoy commercial
Sharing a meal with
the people you love the most is an incomparable feeling—especially for the
Muhlach family.
In their latest
Jollibee commercial, the celebrity family once again reveals a side that many
Filipino families can relate to. We see Aga, Charlene, and their twins Andres
and Atasha sharing a bucket of their favorite Chickenjoy while talking about
their day and what truly matters for them: the love of family.
This newest commercial strengthens the brand’s message of family togetherness, with quality bonding time made even more special with the crispylicious, juicylicious,walang kasing sarap Chickenjoy.
Jumping off from
previous ads highlighting Aga and Charlene’s sentiments as loving parents, this
commercial captures a heartfelt moment in the Muhlachs’ dinner meal, each
member sharing why it’s best when they’re all together as a family.
“They make me feel
like everything will be okay,” says Andres in the commercial. His twin sister
Atasha agrees: “In our family, we support each other.”
“We are all familiar
with the deep love and care that Filipino parents feel for their children,”
said Cathleen Capati,Jollibee AVP and Marketing Head for Flagship Category.
“Having thechildrenappreciate and live out the lessons their parents imparted
on them, like Andres and Atashado, is such a refreshing and equally heartfelt
take to this much-beloved series of commercials.”
The
best gift for family
For Charlene, the
best gift for her family is not necessarily expensive—or even material.
“The best gift that
we, as parents, really give our children is quality time,” shared the
actress-host. “Like in each milestone in their lives, we make sure to be there
all the time!”
Even as teenagers
with their own busy lives, Andres and Atasha still love hanging out with their
parents; the result of their relatively “normal”, tight-knit upbringing.
“Whenever we spend
time together, there’s never a dull moment. We always enjoy each other’s
company, even if it’s just being in the same room for hours just talking,” Atasha
shared. Their favorite family momentsare usually derived from simple
conversations enjoyed over delicious food, especially the best-tasting
Chickenjoy.
A
true-blue Jollibee family
Aga has been part of
the Jollibee family, with endorsements and advocacy projects for the country’s
number one fast-food brand since 1991. Having his wife and children join him
for family-centered commercials brought special joy to the actor.
“The time we spent
together in the shoot was precious also. Being together the whole day doesn’t
feel like working,” Aga said.
“But it’s also nice
because at least the kids get to see what we have been doing, and now they’re
part of it,” agreed Charlene.
“For me honestly,
this opportunity is special because not everyone can say they can experience
this moment. Not everyone can say that they have done a commercial with their
whole family! And it’s enjoyable because we’re all together, just bonding in
every way,” added Andres.
“What makes the
Chickenjoy commercials with the Muhlach family work is that they truly embody
the value of togetherness that we want to support and promote,” said Capati.
“If you see them working together, joking around and having fun, you’ll see
that the warmth and closeness they exude on-cam is genuine—and the love that
they have for Chickenjoy is genuine, too!”
Like the Muhlachs, give
the best to your family and make bonding moments more special with the
best-tasting Chickenjoy. Indulge in the crispylicious, juicylicious goodness
while basking in the love of family. Prices start at PHP 75.00*.
For more information
on Jollibee’s products and promotions, like Jollibee Philippines on Facebook,
subscribe to Jollibee Studios on YouTube, and follow @Jollibee on Twitter and
Instagram.
*Prices may vary across locations.
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