UnionBank launches gamified program for millennials
In its continued quest to offer unique and diverse
products tailor-fit to the needs of the banking public, Union Bank of the Philippines
(UnionBank) has again launched something revolutionary: the first gamified card
program in the country.
Called PlayEveryday, this gamified program targets
millennials with adulting challenges. It aims to make the banking experience
fun, easy and rewarding. The program
allows millennials to apply for either a debit or credit card, or both.
With the PlayEveryday Card, millennials can choose their
avatar that suits their personality (12 avatars available) then rise from the
ranks - from a Rookie to a Hall of Famer and get bonus points for every
milestone. Secret features can be unlocked when they reach high-level ranks.They
can also join the leaderboards which, just like a game, offer bragging rights
to the players.
Millennials can collect play points from their card
purchases, from downloading the UnionBank Online app, signing up for another
PlayEveryday card and more.
Once they have collected enough Play points, they can
enjoy reward items instantly via UnionBank Online.
For
more info onPlayEveryday,visitplayeveryday.unionbankph.com.
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