4As: Official Festival Representative of Cannes Lions and Spikes Asia in The Philippines
The Association
of Accredited Advertising Agencies of the Philippines (4As) has been appointed
as the Official Festival Representative for the Philippines of two of the most
prestigious creative festivals in the world—Cannes Lions and Spikes Asia.
The agreement was
announced at the 4As Agency of the Year award ceremony at the Makati Shangri-La
Hotel last July 25. The partnership was made in principle at the recent 2019
Cannes Lions Festival in France with Phil Thomas, Chairman of Cannes Lions and
David Guerrero, Chairman of the 4As, on behalf of the organization’s 2019
board. The contract was signed this month.
“This partnership
between the 4As and Cannes Lions strengthens our belief in creativity as the
key to effective communications,” Guerrero said. “We believe that through this
agreement, we can help inspire more creative professionals and showcase the
world-class talent of Filipinos on the global stage.”
“We’re
delighted to welcome 4As as the official festival representative of the
Philippines for the Cannes Lions and Spikes Asia festivals. This new
partnership will ensure that the creative community of the Philippines can
continue to benchmark creative excellence globally and regionally, now and in
the future,” Philip Thomas, Chairman of Cannes Lions said.
Since its
introduction in 1954, the Cannes Lions International Festival of Creativity has
been bringing the creative communications industry together every year at its
one-of-a-kind event in Cannes, France to learn, network, and celebrate.
Meanwhile, Spikes
Asia, the APAC region's oldest and most prestigious industry awards is a three-day
festival reaching the region's most influential decision-makers, as well as
up-and-coming talent.
The 4As, which
brings together the country’s leading creative agencies, will promote the
festivals in the country through its educational and professional development
programs. It will also nominate jury members and inspire new generations of
Filipino marketers and creatives by showcasing the best creative communications
in the world.
For more
information about 4As and its activities, like and follow its Facebook page at https://facebook.com/4AsPhilippines.
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