Full speed ahead for PH Tourism with the Philippine Business Mission to Japan
As
part of the invigorated thrust to attract bigger tourist arrivals from Japan,
the Philippines recently once again concluded a series of successful Philippine
Business Mission (PBM) in Sapporo, Nagoya and Tokyo. Japan ranks 4th
in terms of tourist arrivals, with a growth rate of 8.15% or a total of 631,801
Japanese visitors in 2018, compared to 581,180 arrivals in 2017.
The
PBM continues to be one of the most important annual projects of the Department
of Tourism (DOT) through the Tourism Promotions Board (TPB) Philippines. It provides
the ideal business platform for suppliers of Philippine tourism products—hotels
and resorts, tour operators and airlines—in the process of expanding trade
relations with their Japanese counterparts while establishing new contacts in
the travel trade industry in Japan.
Major
components for this year’s PBM were: a Philippine Seminar that provided a
comprehensive report on important Philippine travel and tourism developments;
Business-to-Business (B2B) meetings wherein DOT Tokyo and DOT Osaka had a total
of 400 industry players for one-on-one business discussions with Japanese
travel trade and Philippines sellers; and a Philippine Reception that served as
a venue for further business networking, in recognition of the strong ties
between the Philippines and Japan.
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