TPB gears up for global competitiveness
To achieve its global competitiveness goal and attract more
travelers, visitors, and investors, the Tourism Promotions Board (TPB)
Philippines, the marketing arm of the Department of Tourism (DOT), is conducting
a series of Tourism Marketing Educational Seminars among participants from DOT
Regional Offices and local government units (LGUs), which kicked off in Batangas City this June, and will go to Cebu and Butuan
in August.
The seminars will focus on skills training
and upgrading competency level through workshops, case studies and
collaborative research projects. This intends to boost employment rate, improve
income opportunities and subsequently increase tourism arrivals and receipts.
Moreover, the seminar-workshop is expected to empower LGU’s
tourism officers with greater knowledge to initiate and oversee successful
tourism marketing strategies that can significantly contribute to the country’s
economic and social development.
TPB
will also discuss relevant issues affecting the tourism industry that may
impact the market and provide opportunity to enhance performance and
decision-making skills.
The seminars, which anticipates approximately 60
participants per run, is part of TPB's initiative to support the National
Tourism Development Plan (NTDP) 2016-2022,aiming to build and upscale the
implementation of tourism programs to deliver a more competitive, sustainable
and inclusive tourism sector.
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