Discover and Dance: Gardenia Teams Up with Groove Central Dance Studio
There are just some things that naturally come
in pairs. Milk and cookies, black and white, peanut butter and jelly. But what
about dance and snacks? At first this might come off as an odd pair--but it
actually works! Especially when each half of this combination is legendary in
their own right.
Case in point: the recent collaboration of
Groove Central Dance Studio and Gardenia during the former’s 13th Summer Dance
Workshop. A leading dance studio in the country that has helped develop talents
like the internationally-acclaimed VPeepz (who finished fourth on World of
Dance US), Groove Central recently concluded its summer recital that ran for
seven weeks with Gardenia--another game changer in the arena of food and
snacks. The brand has earned a reputation for being an innovative name in the
industry with its roster of products, but it is their latest one, the Pocket
Sandwich, which took the spotlight together with the dance studio’s more than
800 performers who participated in the culminating event.
It’s more than just their shared claim on
being the leaders of their industries that ties Gardenia and Groove Central
together though. The brands actually have a shared mission, which is to
discover and help harness the talents of kids. For Groove Central, it’s all
about letting their participants discover their love and ability in the art of
dance. Gardenia, on the other hand, is focused on creating a pocket full of fun
discoveries together with the Pocket Sandwich.
Coaches Vimi Rivera and Shayna Young-Rivera who
spearheaded the event expressed their happiness about the successful turnout of
the partnership. Coach Vimi shares, “The partnership that we have with Gardenia
has been very effective and helpful. The kids really enjoyed these snacks
before and after their practice or even brought some to share for their
families at home.”
Gardenia helps parents provide their kids with
healthy snacks minus the prep time so they can have more time to bond with them
and to discover their talents like the ones showcased during the recital.
Some of the teams who showed off their swag
during the recital were 917 Crew, Lit, GellaJesse, Project Groove, and Legit
Status. Led by their own dedicated coaches, each crew wowed the crowd with
their routines which they have managed to learn and master in less than two
months.
Gardenia and Groove Central may be an unlikely
pair, but it’s a partnership that definitely works thanks to their shared goal.
Whether it’s about busting some killer moves or sharing good bonding moments over
a snack, both are dedicated--and now accomplished--in inspiring the hunger for
discovery.
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