TPB supports Get Global Exhibition in Australia
The
Tourism Promotions Board (TPB) Philippines, the marketing arm of the Department
of Tourism (DOT), as part of its strategic thrust to strengthen its Meetings,
Incentives, Conventions, and Exhibitions (MICE) campaign, supports Get Global –
Where the World Meets, an industry exhibition in Australia at the International
Convention Center (ICC) Sydney.
Launched
in 2017, Get Global has become a reputable platform that connects international
MICE suppliers with buyers, including corporate meeting planners, incentive
houses and professional conference organizers
(PCO), and has been recognized as "Exhibition of the Year" by
Meetings & Events Australia for two consecutive years.
With
the assistance of DOT Sydney, the Philippines was promoted to Australia's
outbound MICE market with increased exposure through Get Global's digital
platforms as well as through unlimited face-to-face quality meetings within the
one-day event. Participation in the event also generated new leads, established
relationships, and explored new networks of contacts for the expansion of the
Philippine MICE market, especially among senior buyers in Australia and New
Zealand.
Australia
is one of the Philippines’ top tourism markets and the month of April this year
saw a 13.41 percent increase in tourist arrivals from Down Under. With improved
connectivity between Sydney and Manila arising from new and increasing flights,
more Australian visitors are expected to keep the upward trend sustained.
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