Did you know that Coco, the go-to milk tea brand in our
country, sold one CoCo cup every 4 minutes? And that is just via delivery alone.
Simply amazing right? This doesn’t include the long lines of people who
patiently wait just to have a cup of Coco in any of its branches and this isn’t
just because Pinoys are crazy over milk tea but Coco simply is the best milk
tea brand right now. If you want another proof, this cult favorite milk tea
brand, recently won the People's Choice Awardee for Favorite Milk Tea brand.
In line with all the great things happening to Coco since it
opened in the Philippines five years ago from the milk tea capital of the
world, Taiwan, Coco officially kicked off its much buzzed-about 3-day CoCo
Chill Camp last September 17 at the SM Mega Fashion Hall, uniting CoCo fans in
one big happy celebration.
The CoCo Chill Camp is CoCo's way of expressing its warmest
thanks to its hordes of fans who have tirelessly queued up in all its branches
nationwide, to get their personal favorite drinks. Thanks to the great
entrepreneurship of Larry Evans Tan who brought CoCo to the Philippines, CoCo
has rapidly become a top player in the Filipino milk tea craze and is one of the
strongest markets of the CoCo brand worldwide.
CoCo leads in the global tea market with a formidable 4,000
branches spread out across the world and posting an incredible sale of 100 cups
per second globally.
“We’ve seen how well CoCo was received by Filipinos. The CoCo
Chill Camp is our way of showing our loyal fans and supporters that we feel
their love. And so we want to give them back the happiness that our drinks have
brought to their lives, by giving them an experience that’s uniquely created
for them,” said Tan, CoCo Philippines General Manager.
The CoCo Chill Camp showcased fun activities for everyone’s
delight, including a CoCo
Panda Pit, CoCo Pachinko, and CoCo Pearl Toss. These
games come with with exciting prizes for lucky guests.
Exclusive limited edition CoCo merchandise were also sold at
the CoCo Chill Camp, including the CoCo shirts with cool designs that would
make every CoCo lover wear it with pride.
Social media rockstars, who are self-confessed CoCo lovers,
ThatsBella, Rei Germar, Janina Vela and LA Aguinaldo, joined the other CoCo
fans on the opening day, sharing their love for the brand and revealing their
favorite CoCo drinks. ThatsBella and Rei also had the opportunity to visit
Taiwan last month to interview CoCo founder Chairman Tommy Hung.
And if CoCo fans could not seem to get enough of the
bestsellers—Panda Milk Tea, 3 Buddies Milk Tea, White Pearl Milk Tea, and
Passion Fruit Tea Burst, CoCo launched a new flavor that is quickly starting to
be the new favorite—the Caramel Chocolate Cream, EXCLUSIVE to the Philippine
market.
CoCo favorites: Panda Milk Tea and 3 Buddies Milk Tea
This latest concoction of sweetness, as Tan described it: “waves of
caramel blended with chocolate slush over velvety salty cream makes a drink
that is decadent for the local palate.”
New from CoCo: Caramel Chocolate Cream slush
Explaining the rationale behind this new Philippines-only
product, Tan said, “We wanted to create a unique offering that we know the
Philippine market would be drawn to. What’s better than caramel and chocolate?
This is definitely something new beyond the milk tea that CoCo is known for.”
Tan explained.
CoCo favorites: White Pearl Milk Tea and Passion Fruit Tea
Burst
The overwhelming reception of CoCo in the Philippines made
Tan very much optimistic with the future of CoCo among Filipino milk tea
lovers. “We are definitely responding to the clamor of our customers into
bringing CoCo more accessible to them, we are opening our 2nd branch
in Cebu by the end of the month and we’ll be opening our 1st
Mindanao branch soon. And we continue to
explore with new flavors that we know our customers would love,” he
revealed.
The CoCo Chill Camp will run until September 19 and Tan
invites all CoCo fans to join in the fun and bring their friends and families
to experience the dynamic vibe in the camp that the brand is known for.
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