While deep into the process of redevelopment and expansion,
SM Cinema opened its 65th branch, an archetype of its new-age theaters, in the
heart of Olongapo City on September 13.
SM Cinema takes fresh theater design and up-to-date
technology to its SM Olongapo Central branch. The newest branch added to its
expansive portfolio boasts of state-of-the-art spectator seats, advanced laser
projection technology and the latest Dolby surround system.
“We know that as technology advances moviegoers become more
critical in terms of expectations from us. That is why we are are
simultaneously redeveloping our existing cinemas and opening new branches.”
Ruby Ann O. Reyes, SM Cinema’s Vice President for Corporate Marketing said.
According to Reyes, SM Cinema is rolling out new formats and
employing new technology to ensure that it is giving its patrons an elevated
movie experience.
SM Cinema Olongapo Central is among the first branches to
adopt refreshed facilities and updated technology. “SM Cinema Olongapo Central
is our 65th branch and it is an archetype of both our redeveloped and
soonto-open regular cinemas.” Reyes said.
SM Olongapo Central has 6 regular cinemas and a total of 736
seats. All six theaters are fixed with comfortable Opus chairs from world-class
spectator seats manufacturer Ferco Seating. For crystal clear pictures and
vivid colors, SM Cinema employs Christie laser projectors. And for a holistic
viewing experience, the theaters are equipped with Dolby surround sound system
that promise to deliver rich movie audio.
“We are happy to announce that our SM Olongapo Central
branch is among the first branches to carry new features. Our patrons from the
Olongapo and its neighboring towns can get to enjoy an elevated movie
experience right at the heart of the city.” Reyes said.
SM Cinema’s Olongapo Central branch is at the forefront on
terms of facilities and technology. It provides moviegoers a preview of SM
Cinema’s soon-to-open branches and redeveloped branches as well. And for the
ultimate movie experience SM Cinema’s Snack Time offers a delectable food menu
including its signature popcorn.
SM Cinema Olongapo Central is the 65th branch to join the
cinema exhibitor’s broad portfolio. SM Cinema is under SM Lifestyle Inc., the
entertainment and leisure arm of SM Prime Holdings, Inc. It is largest cinema
exhibitor in the country with 65 branches and 354 screens nationwide. SM Cinema
offers a wide range of theater segments including regular, 2D, 3D, IMAX,
Director’s Club and Events Cinema. SM Cinema also holds food concessionaire
Snack Time
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