All
roads led to Baler, Aurora for Avon Philippines’ The Great Glam Race, where budding names in the
online community gathered for insider scoop on beauty and content creation.
The Great Glam Race is the latest in Avon’s efforts to
support the local beauty community. Under the mentorship of Avon’s partner
experts, 26 fresh faces learned new skills, tried new techniques, and
discovered how to use their platform to improve the lives of people around
them.
In
the end, makeup artist Kristel Yap (IG: @beautybytellie) was dubbed as the Ultimate Glam Queen for her practical,
no-nonsense approach to beauty and advocacy. Her mastery of color—trained in
South Korea, no less—combined with her natural grace and heart for true beauty secured her win in the 3-day
affair.
Shaping the future of the beauty community
The
first day of The Glam Race featured talks from content creator Camille Co on
establishing one’s personal brand online. In true Avon fashion, the next talks
from transgender icon Kevin Balot and alopecia awareness advocate Abby
Asistio discussed how one’s online clout can be used to empower and create
safe spaces for others.
For
the second day, the Glam Racers were given talks about the future of Beauty and
how content creators should be able to predict trends to separate themselves
from the pack. These talks were given by YouTube Beauty Guru Raf Juane,
Beauty Vlogger Say Tioco, and Lifestyle Vlogger Ashley Yap,
together with Mintel beauty trend expert Gilyanne Blancaflor.
The
Glam Racers applied their learnings in an editorial-style photoshoot that
showcased not just their beauty but their ability to pool skills with others to
create even more beauty in the world. The winning group led by Say Tioco got to hang out with the
entire panel, as well as beauty icon Kelly Misa-Fernandez.
The
third and final day culminated with the ultimate Great Glam Race task: The Glam
Racers shared all their learnings to a bigger audience online by producing
their own makeup tutorials on IGTV.
For
winning The Great Glam Race this year, Kristel Yap will be featured in a cover
of Avon’s upcoming catalog. All the Avon products used in her winning IGTV makeup
tutorial will
also be released in a special set for the Philippine market.
Follow @AvonPH on Instagram to learn more about #AvonGlamRace, the Glam Racers, and their unique 25% discount codes valid on AvonShop.ph until October 31.
0 comments