Reboxing with Mari, Erwan, and Moira
Curious
to know what everyday items celebrities Mari Jasmine, Erwan Heussaff, and Moira
Dela Torre love the most?
Take
a glimpse into their world through the items they once loved, and even get a
chance to own these as they participate in Carousell Philippines’ Reboxing campaign.
The
campaign is part of Carousell’s new tagline launch, “Everyone Wins,” where
winning can be as simple as both sides getting a great deal, or as meaningful
as finding new connections and realizing ambitions.
As
part of the launch, Carousell’s partner celebrities will put their pre-loved
items in boxes and give these away through a consumer contest on the Carousell
app. Food, fitness, and travel vlogger Erwan will rebox some of his favorite
cooking equipment. Television host and model Mari Jasmine will give away travel
essentials and a trip to Siargao which she will be joining. Singer-songwriter
Moira will be giving away her old guitar and treat the winner to a private
jamming session.
According
to Carousell Philippines general manager Raffy Montemayor, the Reboxing
campaign is a great way to dramatize the meaning behind the company’s new
tagline, “Everyone Wins.”
“Passing
on a pre-loved item to another user who actually searched for it in the
Carousell app is a situation where everyone wins. The seller is able to pass on
an item he once loved for a minimal price, and the buyer gets something he
really needs without spending so much. In the process, they not only close a
good deal, they also forge a connection with someone whose interests are similar
to theirs,” he said.
To
join the Reboxing movement, Carousell users can post a comment on the rebox
listing detailing why the items in the chosen rebox will matter to them. At the
end of the contest, Carousell will pick the best comment and declare the winner
for each of the boxes.
You
can support the cause by interacting on any of the social media posts under the
hashtag #EveryoneWins. You may also be part of the movement by passing on your
item to someone who may benefit from it. Simply list your own box to the
Carousell app at ₱0 with the hashtag
#EveryoneWins, share it on your own social media channel, and nominate three
friends by tagging them to keep the ball rolling!
Carousell’s
Reboxing campaign also aims to approach sustainability in a socially relevant
manner – instead of unboxing new things, and consequently adding to the waste,
these celebrities are reboxing pre-loved items that will go towards helping
someone experience new possibilities.
Get a chance to own the items these celebrities once loved to be loved again only at Carousell Philippines’ website https://www.carousell.ph/ or through their app available on the Google Play Store and Apple App Store.
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