SM Cinema underscores inclusivity in Maleficent “Welcome to the Moors” mall display
The Maleficent “Welcome to the Moors” exhibit features themed
tunnels and three rooms that will transport moviegoers to different worlds.
During the launch, visually impaired children from Deaf and Blind Foundation
Philippines joined SM Cinema in welcoming the public into the Moors. The
exhibit will run from October 10-16 in S’Maison and will move to SM Southmall
from October 17-23.
In this sequel to the
Sleeping Beauty-retelling, Maleficent’s peaceful life is turned upside down
when Princess Aurora and Prince Phillip get engaged. Maleficent and her
goddaughter suddenly find themselves in opposing sides of an impending war as
Phillip’s mother, Queen Ingrith, plots to divide humans and fairies forever.
Creating
reel to real exhibits that brought excitement to moviegoers all year round, SM
Cinema wanted to make an inclusive experience. In this latest Maleficent-themed
exhibit, SM Cinema incorporated Braille System in every attraction of the
exhibit to let the visually impaired children experience the whimsical charm of
Maleficent 2: Mistress of Evil as well.
SM Cinema’s Vice
President for Corporate Marketing, Ruby Ann O. Reyes shared, “Watching movies
is a well-loved recreation and we want everyone to experience the joy it
brings. We are continuously working to bring an inclusive movie experience to
as many people as possible.”
Catch
Maleficent: Mistress of Evil starting October 16 in SM Cinema’s regular, IMAX
and Director’s Club branches nationwide. For a reel to real experience of the
movie, visit Welcome to the Moors installation at S Maison on October 10 to 16
and at SM Southmall on October 17 to 23.
Book your tickets through the
website, www.smcinema.com or download the SM Cinema mobile app.
You may also follow /SMCinema on Facebook and @SM_Cinema on Instagram for
updates! Satisfy your cravings at Snack Time, the official food concessionaire
of SM Cinema, which offers a wide array of snack like popcorn, hotdogs and
burgers to complement your movie watching experience. Follow /SnackTimeOfficial
on Facebook for more information.
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